Brandwave

Fluval vs Waterbox Aquariums:Which is more popular?

In September 2026, Fluval had more branded searches than Waterbox Aquariums among fish tank brands worldwide. Fluval had about 40,800 branded searches, while Waterbox Aquariums had 6,600. Fluval made up 21.3% of all fish tank brand searches we track, and Waterbox Aquariums accounted for 3.4%. When we asked ChatGPT and Google AI Overviews about fish tank brands, Waterbox Aquariums appeared in all four answers and Fluval in three. Fluval was mentioned before Waterbox Aquariums in three out of four answers.

Among fish tank brands worldwide in September 2026

Who do people search for more?

Fluval, about 6 searches for every 1 for Waterbox Aquariums

Fluval 40.8K searchesWaterbox Aquariums 6.6K searches

Who does AI mention more?

Waterbox Aquariums, mentioned in every answer we collected

Waterbox Aquariums in 4 of 4Fluval in 3 of 4

Who does AI recommend more?

Fluval, named ahead of Waterbox Aquariums in 3 of 4 answers

Fluval first in 3Waterbox Aquariums first in 1

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Top fish tank brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Waterbox Aquariums appeared in all four answers. Fluval was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Fluval was listed before Waterbox Aquariums in three out of four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Fluval1st
  2. Aqueon2nd
  3. Waterbox Aquariums3rd
  4. Tetra4th
  5. Marineland5th
  6. Eheim–
  7. Aqua One–
  8. API–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Waterbox Aquariums4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Fluval3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Aqueon3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Marineland2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Tetra2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Eheim0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Aqua One0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • API0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about fish tank brands

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Fluval or Waterbox Aquariums more popular in search?

This chart shows how often people search Google for Fluval and Waterbox Aquariums by name. Each line represents a brand's share of searches for all eight fish tank brands we track, month by month, from English-language searches worldwide.

Fluval and Waterbox Aquariums among fish tank brands worldwide, by month

Share of searches by month for Fluval, Waterbox Aquariums. The figures are in the table below the chart.

View monthly share of searches table
MonthMarinelandFluvalEheimAqua OneWaterbox AquariumsTetraAqueonAPI
Oct 202557.9%20.9%9.8%2.3%3.5%3.1%2.3%0.17%
Nov 202545.5%26%13.2%2.7%5%4.8%2.7%0.24%
Dec 202541.2%28.8%14.6%3.7%4.5%4.1%3%0.27%
Jan 202637.2%31%14.1%3.3%5%5.9%3.3%0.3%
Feb 202642.2%29.5%13.1%3.1%4.6%4.2%3.1%0.27%
Mar 202638.2%30.7%13.5%4.2%5.1%4.6%3.4%0.3%
Apr 202646.4%25.9%11%4.1%5.1%3.8%3.4%0.3%
May 202651.9%23.4%10%3.1%4.6%3.6%3.1%0.28%
Jun 202658.5%21.1%7.6%2.9%3.5%3.9%2.3%0.21%
Jul 202671%14.1%5.1%1.9%2.3%3.5%1.9%0.17%
Aug 202669.4%14.6%6.5%2.3%2.3%2.9%1.9%0.17%
Sep 202657.4%21.3%9.1%3.4%3.4%2.9%2.3%0.2%

How has the Fluval and Waterbox Aquariums comparison changed over the last 12 months?

3 findings
  • Fluval was ahead of Waterbox Aquariums in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Fluval’s share of searches among fish tank brands worldwide moved from 20.9% to 21.3%, and its estimated monthly branded searches moved from 48.7K to 40.8K.
  • Across the 12 months ending September 2026, Waterbox Aquariums’ share of searches among fish tank brands worldwide moved from 3.5% to 3.4%, and its estimated monthly branded searches moved from 8.1K to 6.6K.

How did search popularity change for fish tank brands worldwide in September 2026?

2 changes
  1. In September 2026, Waterbox Aquariums overtook Tetra to rank 5th among fish tank brands worldwide, with 3.4% of the searches.

  2. In September 2026, Fluval gained share of searches among fish tank brands worldwide, from 14.6% to 21.3%.

How are branded searches counted?

5 search terms

Brandwave collects information about searches that people make online using Fluval’s and Waterbox Aquariums’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Fluval

4 branded search terms

  • fluval
  • fluval aquarium
  • fluval aquarium filters
  • fluval fish tank

Waterbox Aquariums

1 branded search term

  • waterbox aquariums

How the Brand Demand Index is measured

Other head-to-heads among fish tank brands

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