Aveeno vs Cetaphil:Which is searched more?
In September 2026, Cetaphil had more branded searches than Aveeno among face moisturizer brands worldwide. Cetaphil was estimated to have 1M branded searches compared to Aveeno’s 336K, and held a 35.3% Share of Search versus Aveeno’s 11.8%. These are worldwide searches for English-language branded terms.
Follow Aveeno vs Cetaphil and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Aveeno or Cetaphil?
Compare the face moisturizer brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Cetaphil, Aveeno. The figures are in the table below the chart.
View monthly share of search table
| Month | CeraVe | Cetaphil | Aveeno |
|---|---|---|---|
| Oct 2025 | 57.9% | 31.6% | 10.5% |
| Nov 2025 | 53.7% | 35.8% | 10.6% |
| Dec 2025 | 57% | 31.1% | 11.9% |
| Jan 2026 | 53.5% | 35.7% | 10.9% |
| Feb 2026 | 58.2% | 31.8% | 10% |
| Mar 2026 | 53.7% | 35.8% | 10.6% |
| Apr 2026 | 53.7% | 35.8% | 10.6% |
| May 2026 | 58% | 31.7% | 10.3% |
| Jun 2026 | 58% | 31.7% | 10.3% |
| Jul 2026 | 57.8% | 31.6% | 10.6% |
| Aug 2026 | 57.8% | 31.6% | 10.6% |
| Sep 2026 | 52.9% | 35.3% | 11.8% |
How has the Aveeno and Cetaphil comparison changed over the last 12 months?
3 findings
- Cetaphil was ahead of Aveeno in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Aveeno’s estimated Share of Search among face moisturizer brands worldwide moved from 10.5% to 11.8%, and its estimated monthly branded searches moved from 332K to 336K.
- Across the 12 months ending September 2026, Cetaphil’s estimated Share of Search among face moisturizer brands worldwide moved from 31.6% to 35.3%, and its estimated monthly branded searches held steady at 1M.
How did search popularity change for face moisturizer brands worldwide in September 2026?
2 changes
In September 2026, Cetaphil gained estimated Share of Search among face moisturizer brands worldwide, from 31.6% to 35.3%.
In September 2026, Aveeno gained estimated Share of Search among face moisturizer brands worldwide, from 10.6% to 11.8%.
Other head-to-heads among face moisturizer brands
How each brand is measured
Brandwave collects information about searches that people make online using Aveeno’s and Cetaphil’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.