Brandwave

Brex vs Pleo:Which is more popular by branded search?

In August 2026, Brex had more branded searches than Pleo among expense management platforms worldwide. Brex was estimated to have 93.6K branded searches compared to Pleo’s 76.4K, and held a 29.5% Share of Search versus Pleo’s 24.1%. Worldwide · English terms: these are worldwide searches for English-language branded terms.

Share of Search among expense management platforms worldwide in August 2026Which is more popular in search, Brex or Pleo?
Brex29.5%93.6K searches
vs
Pleo24.1%76.4K searches

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Which is more popular in search, Brex or Pleo?

Compare software for employee expenses, company cards, and spend controls. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Brex and Pleo among expense management platforms worldwide, by month

Share of Search by month for Brex, Pleo. The figures are in the table below the chart.

View monthly share of search table
MonthExpensifyBrexPleoRydooRamp
Oct 202534.1%25.4%28.4%10.2%1.9%
Nov 202532.8%28.3%27.3%9.7%1.8%
Dec 202538.9%28.2%21.7%9.4%1.8%
Jan 202626.3%49.2%17.9%5.2%1.3%
Feb 202631%31.7%25.5%9.1%2.7%
Mar 202635.3%29.9%23.8%8.5%2.5%
Apr 202631%31.7%25.7%9.2%2.4%
May 202632.3%27.8%27.3%9.7%2.9%
Jun 202632.5%27.7%27.5%9.8%2.5%
Jul 202634.8%29.8%24.2%8.6%2.7%
Aug 202634.9%29.5%24.1%8.6%2.9%
Sep 2026—————

How has the Brex and Pleo comparison changed over the last 12 months?

  • The lead changed hands once in the 11 months ending August 2026: Brex took it in November 2025.
  • Across the 11 months ending August 2026, Brex’s estimated Share of Search among expense management platforms worldwide moved from 25.4% to 29.5%, and its estimated monthly branded searches moved from 101K to 93.6K.
  • Across the 11 months ending August 2026, Pleo’s estimated Share of Search among expense management platforms worldwide moved from 28.4% to 24.1%, and its estimated monthly branded searches moved from 113K to 76.4K.

How did search popularity change for expense management platforms worldwide in August 2026?

  1. Estimated monthly branded searches for Pleo worldwide fell 32.6% over 11 measured months, from 113K to 76.4K in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Brex’s and Pleo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Brex

6 branded search terms

  • brex
  • brex app
  • brex business credit card
  • brex com
  • brex corporate card
  • brex software

Pleo

6 branded search terms

  • pleo
  • pleo app
  • pleo cards
  • pleo expense
  • pleo io
  • pleo software

How the Brand Demand Index is measured

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