Brandwave

Komatsu vs Yanmar:Which is searched more?

In September 2026, Yanmar had more branded searches than Komatsu among excavator brands worldwide. Yanmar was estimated to have 5.4K branded searches compared to Komatsu’s 140, and held a 1.6% Share of Search versus Komatsu’s 0.04%. These are worldwide searches for English-language branded terms.

Share of Search among excavator brands worldwide in September 2026Which is more popular in search, Komatsu or Yanmar?
Komatsu0.04%140 searches
vs
Yanmar1.6%5.4K searches

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Which is more popular in search, Komatsu or Yanmar?

Compare the excavator brands people choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Komatsu and Yanmar among excavator brands worldwide, by month

Share of Search by month for Yanmar, Komatsu. The figures are in the table below the chart.

View monthly share of search table
MonthSumitomoSanyKobelcoCaterpillarBobcatTakeuchiYanmarJCBHitachiKomatsu
Oct 202539%26.2%14.3%11.7%3.5%1.9%1.9%1%0.38%0.05%
Nov 202540%26.8%14.7%9.8%3.6%2%1.6%1.1%0.39%0.04%
Dec 202534.8%28.6%15.7%10.5%5.7%1.7%1.7%0.92%0.32%0.03%
Jan 202633.9%27.9%15.2%12.5%5.6%2%1.7%0.89%0.31%0.05%
Feb 202634.5%28.4%15.5%12.7%3.8%2.1%1.7%0.91%0.31%0.04%
Mar 202636.6%29.9%13.4%11%3.3%2.2%2.2%0.98%0.35%0.05%
Apr 202638.9%26.1%14.3%11.7%3.5%2.3%1.9%1%0.29%0.05%
May 202641.8%27.9%12.6%10.3%3.1%1.7%1.7%0.74%0.25%0.04%
Jun 202638.1%31%14%9.3%2.8%1.9%1.9%0.82%0.25%0.04%
Jul 202638.2%31.1%14%9.4%2.8%1.5%1.9%0.82%0.25%0.05%
Aug 202637.3%30.4%13.7%11.2%2.7%1.8%1.8%0.8%0.24%0.04%
Sep 202638.8%31.6%14.2%7.8%2.8%1.9%1.6%1%0.29%0.04%

How has the Komatsu and Yanmar comparison changed over the last 12 months?

  • Yanmar was ahead of Komatsu in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Komatsu’s estimated Share of Search among excavator brands worldwide moved from 0.05% to 0.04%, and its estimated monthly branded searches moved from 170 to 140.
  • Across the 12 months ending September 2026, Yanmar’s estimated Share of Search among excavator brands worldwide moved from 1.9% to 1.6%, and its estimated monthly branded searches moved from 6.6K to 5.4K.

How did search popularity change for excavator brands worldwide in September 2026?

  1. Estimated monthly branded searches for Yanmar worldwide fell 18.2% over 12 measured months, from 6.6K to 5.4K in September 2026.

  2. Estimated monthly branded searches for Komatsu worldwide fell 17.6% over 12 measured months, from 170 to 140 in September 2026.

Other head-to-heads among excavator brands

How each brand is measured

Brandwave collects information about searches that people make online using Komatsu’s and Yanmar’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Komatsu

1 branded search term

  • komatsu 25

Yanmar

1 branded search term

  • yanmar digger

How the Brand Demand Index is measured

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