Caterpillar vs Yanmar:Which is searched more?
In September 2026, Caterpillar had more branded searches than Yanmar among excavator brands worldwide. Caterpillar was estimated to have 27.1K branded searches compared to Yanmar’s 5.4K, and held a 7.8% Share of Search versus Yanmar’s 1.6%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Caterpillar or Yanmar?
Compare the excavator brands people choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Caterpillar, Yanmar. The figures are in the table below the chart.
View monthly share of search table
| Month | Sumitomo | Sany | Kobelco | Caterpillar | Bobcat | Takeuchi | Yanmar | JCB | Hitachi | Komatsu |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 39% | 26.2% | 14.3% | 11.7% | 3.5% | 1.9% | 1.9% | 1% | 0.38% | 0.05% |
| Nov 2025 | 40% | 26.8% | 14.7% | 9.8% | 3.6% | 2% | 1.6% | 1.1% | 0.39% | 0.04% |
| Dec 2025 | 34.8% | 28.6% | 15.7% | 10.5% | 5.7% | 1.7% | 1.7% | 0.92% | 0.32% | 0.03% |
| Jan 2026 | 33.9% | 27.9% | 15.2% | 12.5% | 5.6% | 2% | 1.7% | 0.89% | 0.31% | 0.05% |
| Feb 2026 | 34.5% | 28.4% | 15.5% | 12.7% | 3.8% | 2.1% | 1.7% | 0.91% | 0.31% | 0.04% |
| Mar 2026 | 36.6% | 29.9% | 13.4% | 11% | 3.3% | 2.2% | 2.2% | 0.98% | 0.35% | 0.05% |
| Apr 2026 | 38.9% | 26.1% | 14.3% | 11.7% | 3.5% | 2.3% | 1.9% | 1% | 0.29% | 0.05% |
| May 2026 | 41.8% | 27.9% | 12.6% | 10.3% | 3.1% | 1.7% | 1.7% | 0.74% | 0.25% | 0.04% |
| Jun 2026 | 38.1% | 31% | 14% | 9.3% | 2.8% | 1.9% | 1.9% | 0.82% | 0.25% | 0.04% |
| Jul 2026 | 38.2% | 31.1% | 14% | 9.4% | 2.8% | 1.5% | 1.9% | 0.82% | 0.25% | 0.05% |
| Aug 2026 | 37.3% | 30.4% | 13.7% | 11.2% | 2.7% | 1.8% | 1.8% | 0.8% | 0.24% | 0.04% |
| Sep 2026 | 38.8% | 31.6% | 14.2% | 7.8% | 2.8% | 1.9% | 1.6% | 1% | 0.29% | 0.04% |
How has the Caterpillar and Yanmar comparison changed over the last 12 months?
3 findings
- Caterpillar was ahead of Yanmar in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Caterpillar’s estimated Share of Search among excavator brands worldwide moved from 11.7% to 7.8%, and its estimated monthly branded searches moved from 40.5K to 27.1K.
- Across the 12 months ending September 2026, Yanmar’s estimated Share of Search among excavator brands worldwide moved from 1.9% to 1.6%, and its estimated monthly branded searches moved from 6.6K to 5.4K.
How did search popularity change for excavator brands worldwide in September 2026?
2 changes
In September 2026, Caterpillar lost estimated Share of Search among excavator brands worldwide, from 11.2% to 7.8%.
Estimated monthly branded searches for Yanmar worldwide fell 18.2% over 12 measured months, from 6.6K to 5.4K in September 2026.
Other head-to-heads among excavator brands
How each brand is measured
Brandwave collects information about searches that people make online using Caterpillar’s and Yanmar’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Caterpillar
1 branded search term
- caterpillar excavator
Yanmar
1 branded search term
- yanmar digger
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