Brandwave

SmartRecruiters vs Teamtailor:Which is more popular?

In September 2026, Teamtailor had more branded searches than SmartRecruiters among employee referral platforms worldwide. Teamtailor had about 60,500 branded searches, while SmartRecruiters had 49,500. Teamtailor made up 30.4% of all employee referral platform searches we track, and SmartRecruiters accounted for 24.9%. When we asked ChatGPT and Google AI Overviews about employee referral platforms, neither SmartRecruiters nor Teamtailor appeared in any of the five answers.

Among employee referral platforms worldwide in September 2026

Who do people search for more?

Teamtailor, about 22% more searches than SmartRecruiters

Teamtailor 60.5K searchesSmartRecruiters 49.5K searches

Who does AI mention more?

Both were mentioned in 0 of 5 answers.

SmartRecruiters in 0 of 5Teamtailor in 0 of 5

Follow SmartRecruiters vs Teamtailor and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top employee referral platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, neither SmartRecruiters nor Teamtailor showed up in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. ERIN1st
  2. Teamable2nd
  3. Greenhouse3rd
  4. Workable4th
  5. Jobvite5th
  6. Lever6th
  7. Teamtailor–
  8. SmartRecruiters–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Greenhouse4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • ERIN4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Lever3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Teamable3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Workable2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Jobvite2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Teamtailor0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • SmartRecruiters0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about employee referral platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is SmartRecruiters or Teamtailor more popular in search?

This chart shows how often people search Google for SmartRecruiters and Teamtailor by name. Each line represents a brand's share of searches for all eight employee referral platforms we track, month by month, from English-language searches worldwide.

SmartRecruiters and Teamtailor among employee referral platforms worldwide, by month

Share of searches by month for Teamtailor, SmartRecruiters. The figures are in the table below the chart.

View monthly share of searches table
MonthTeamtailorWorkableSmartRecruitersJobviteGreenhouseLeverTeamableERIN
Oct 202527.9%27.9%27.9%12.5%2.5%1.1%0.22%0.04%
Nov 202531.9%26.1%26.1%11.7%2.9%1%0.17%0.03%
Dec 202530%30%24.5%11%3.3%1.1%0.19%0.03%
Jan 202629.6%29.6%24.2%10.9%4%1.4%0.19%0.03%
Feb 202629.5%29.5%24.1%10.8%4.8%1.2%0.16%0.03%
Mar 202633.8%27.6%22.6%10.1%4.5%1.1%0.22%0.03%
Apr 202629.5%29.5%24.1%10.8%4.8%1.2%0.16%0.03%
May 202629.5%29.5%24.2%10.8%4.8%0.93%0.16%0.03%
Jun 202629.8%29.8%24.4%11%4%0.79%0.13%0.03%
Jul 202628.8%28.8%23.6%12.9%4.7%0.93%0.15%0.03%
Aug 202627.4%33.4%22.4%12.3%3.6%0.72%0.14%0.03%
Sep 202630.4%30.4%24.9%11.2%2.2%0.65%0.13%0.03%

How has the SmartRecruiters and Teamtailor comparison changed over the last 12 months?

3 findings

How did search popularity change for employee referral platforms worldwide in September 2026?

2 changes

  1. In September 2026, Teamtailor overtook Workable to become the leader among employee referral platforms worldwide, with 30.4% of the searches.

  2. In September 2026, SmartRecruiters gained share of searches among employee referral platforms worldwide, from 22.4% to 24.9%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using SmartRecruiters’ and Teamtailor’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

SmartRecruiters

1 branded search term

  • smartrecruiters

Teamtailor

1 branded search term

  • teamtailor

How the Brand Demand Index is measured

Other head-to-heads among employee referral platforms

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.

Start free