Brandwave

Betterworks vs Culture Amp:Which is more popular?

In September 2026, Culture Amp had more branded searches than Betterworks among employee performance management platforms worldwide. Culture Amp had about 49,500 branded searches, while Betterworks had 5,480. Culture Amp made up 65.8% of all employee performance management platform searches we track, and Betterworks accounted for 7.3%. When we asked ChatGPT and Google AI Overviews about employee performance management platforms, Culture Amp appeared in three of the five answers and Betterworks in one. Culture Amp was mentioned before Betterworks in every answer that named either.

Among employee performance management platforms worldwide in September 2026

Who do people search for more?

Culture Amp, about 9 searches for every 1 for Betterworks

Culture Amp 49.5K searchesBetterworks 5.5K searches

Who does AI mention more?

Culture Amp, mentioned in 3 of 5 answers, Betterworks in 1

Culture Amp in 3 of 5Betterworks in 1 of 5

Who does AI recommend more?

Culture Amp, named ahead of Betterworks in 3 of 3 answers

Culture Amp first in 3Betterworks never first

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Top employee performance management platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Culture Amp was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Betterworks was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Culture Amp was listed before Betterworks in every answer that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Lattice1st
  2. 15Five2nd
  3. Culture Amp3rd
  4. Teamflect4th
  5. Leapsome5th
  6. PerformYard6th
  7. Betterworks7th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Lattice5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • 15Five4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Culture Amp3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • PerformYard3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Leapsome3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Teamflect2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Betterworks1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about employee performance management platforms

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is Betterworks or Culture Amp more popular in search?

This chart shows how often people search Google for Betterworks and Culture Amp by name. Each line represents a brand's share of searches for all seven employee performance management platforms we track, month by month, from English-language searches worldwide.

Betterworks and Culture Amp among employee performance management platforms worldwide, by month

Share of searches by month for Culture Amp, Betterworks. The figures are in the table below the chart.

View monthly share of searches table
MonthCulture AmpPerformYard15FiveBetterworksTeamflectLatticeLeapsome
Oct 202554.9%13.5%17.9%9.2%4%0.35%0.16%
Nov 202557.1%14%15.6%9.5%3.3%0.37%0.14%
Dec 202552.4%15.7%17.1%10.6%3.7%0.41%0.14%
Jan 202656%13.8%15%11.3%3.3%0.3%0.16%
Feb 202660.1%14.8%11.2%10%3.6%0.22%0.13%
Mar 202651.4%18.9%14.5%10.4%4.6%0.16%0.14%
Apr 202648.9%18%16.3%12.1%4.3%0.22%0.13%
May 202652.8%19.4%14.7%8.8%3.8%0.24%0.18%
Jun 202657%14%18.2%7.7%2.8%0.16%0.16%
Jul 202654.3%16.3%14.8%11%3.2%0.25%0.15%
Aug 202652.8%15.9%20.7%7.1%3.1%0.2%0.1%
Sep 202665.8%13.3%10.1%7.3%3.2%0.23%0.15%

How has the Betterworks and Culture Amp comparison changed over the last 12 months?

3 findings

How did search popularity change for employee performance management platforms worldwide in September 2026?

2 changes

  1. In September 2026, Culture Amp gained share of searches among employee performance management platforms worldwide, from 52.8% to 65.8%.

  2. Estimated monthly branded searches for Betterworks worldwide fell 33.7% over 12 measured months, from 8.3K to 5.5K in September 2026.

How are branded searches counted?

7 search terms

Brandwave collects information about searches that people make online using Betterworks’ and Culture Amp’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Betterworks

6 branded search terms

  • betterworks
  • betterworks app
  • betterworks hr
  • betterworks okr
  • betterworks performance management
  • betterworks software

Culture Amp

1 branded search term

  • culture amp

How the Brand Demand Index is measured

Other head-to-heads among employee performance management platforms

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