Brandwave

15Five vs Culture Amp:Which is more popular?

In September 2026, Culture Amp had more branded searches than 15Five among employee performance management platforms worldwide. Culture Amp had about 49,500 branded searches, while 15Five had 7,580. Culture Amp made up 65.8% of all employee performance management platform searches we track, and 15Five accounted for 10.1%. When we asked ChatGPT and Google AI Overviews about employee performance management platforms, 15Five appeared in four of the five answers and Culture Amp in three. 15Five was mentioned before Culture Amp in four out of five answers.

Among employee performance management platforms worldwide in September 2026

Who do people search for more?

Culture Amp, about 7 searches for every 1 for 15Five

Culture Amp 49.5K searches15Five 7.6K searches

Who does AI mention more?

15Five, mentioned in 4 of 5 answers, Culture Amp in 3

15Five in 4 of 5Culture Amp in 3 of 5

Who does AI recommend more?

15Five, named ahead of Culture Amp in 4 of 5 answers

15Five first in 4Culture Amp first in 1

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Top employee performance management platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, 15Five was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Culture Amp was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. 15Five was listed before Culture Amp in four out of five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Lattice1st
  2. 15Five2nd
  3. Culture Amp3rd
  4. Teamflect4th
  5. Leapsome5th
  6. PerformYard6th
  7. Betterworks7th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Lattice5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • 15Five4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Culture Amp3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • PerformYard3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Leapsome3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Teamflect2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Betterworks1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about employee performance management platforms

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is 15Five or Culture Amp more popular in search?

This chart shows how often people search Google for 15Five and Culture Amp by name. Each line represents a brand's share of searches for all seven employee performance management platforms we track, month by month, from English-language searches worldwide.

15Five and Culture Amp among employee performance management platforms worldwide, by month

Share of searches by month for Culture Amp, 15Five. The figures are in the table below the chart.

View monthly share of searches table
MonthCulture AmpPerformYard15FiveBetterworksTeamflectLatticeLeapsome
Oct 202554.9%13.5%17.9%9.2%4%0.35%0.16%
Nov 202557.1%14%15.6%9.5%3.3%0.37%0.14%
Dec 202552.4%15.7%17.1%10.6%3.7%0.41%0.14%
Jan 202656%13.8%15%11.3%3.3%0.3%0.16%
Feb 202660.1%14.8%11.2%10%3.6%0.22%0.13%
Mar 202651.4%18.9%14.5%10.4%4.6%0.16%0.14%
Apr 202648.9%18%16.3%12.1%4.3%0.22%0.13%
May 202652.8%19.4%14.7%8.8%3.8%0.24%0.18%
Jun 202657%14%18.2%7.7%2.8%0.16%0.16%
Jul 202654.3%16.3%14.8%11%3.2%0.25%0.15%
Aug 202652.8%15.9%20.7%7.1%3.1%0.2%0.1%
Sep 202665.8%13.3%10.1%7.3%3.2%0.23%0.15%

How has the 15Five and Culture Amp comparison changed over the last 12 months?

3 findings

How did search popularity change for employee performance management platforms worldwide in September 2026?

2 changes
  1. In September 2026, Culture Amp gained share of searches among employee performance management platforms worldwide, from 52.8% to 65.8%.

  2. In September 2026, 15Five lost share of searches among employee performance management platforms worldwide, from 20.7% to 10.1%.

How are branded searches counted?

7 search terms

Brandwave collects information about searches that people make online using 15Five’s and Culture Amp’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

15Five

6 branded search terms

  • 15 five
  • 15five
  • 15five okr
  • 15five performance management
  • fifteen five
  • okr 15five

Culture Amp

1 branded search term

  • culture amp

How the Brand Demand Index is measured

Other head-to-heads among employee performance management platforms

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