Cohere vs OpenAI:Which is more popular by branded search?
In August 2026, OpenAI had more branded searches than Cohere among embedding platforms worldwide. OpenAI was estimated to have 5M branded searches compared to Cohere’s 110K, and held a 97.3% Share of Search versus Cohere’s 2.1%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Cohere or OpenAI?
Compare the platforms that provide text embeddings. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for OpenAI, Cohere. The figures are in the table below the chart.
View monthly share of search table
| Month | OpenAI | Cohere | Voyage AI | Jina AI | Nomic |
|---|---|---|---|---|---|
| Oct 2025 | 98.5% | 1.2% | 0.09% | 0.11% | 0.07% |
| Nov 2025 | 98.8% | 0.98% | 0.07% | 0.09% | 0.07% |
| Dec 2025 | 99% | 0.81% | 0.07% | 0.07% | 0.05% |
| Jan 2026 | 98.1% | 1.5% | 0.16% | 0.16% | 0.11% |
| Feb 2026 | 98.1% | 1.5% | 0.19% | 0.16% | 0.11% |
| Mar 2026 | 99% | 0.8% | 0.11% | 0.09% | 0.05% |
| Apr 2026 | 97.8% | 1.8% | 0.24% | 0.13% | 0.09% |
| May 2026 | 97.8% | 1.8% | 0.24% | 0.13% | 0.07% |
| Jun 2026 | 96.7% | 2.6% | 0.35% | 0.19% | 0.1% |
| Jul 2026 | 97.2% | 2.1% | 0.35% | 0.16% | 0.13% |
| Aug 2026 | 97.3% | 2.1% | 0.29% | 0.16% | 0.13% |
| Sep 2026 | — | — | — | — | — |
How has the Cohere and OpenAI comparison changed over the last 12 months?
3 findings
- OpenAI was ahead of Cohere in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Cohere’s estimated Share of Search among embedding platforms worldwide moved from 1.2% to 2.1%, and its estimated monthly branded searches held steady at 110K.
- Across the 11 months ending August 2026, OpenAI’s estimated Share of Search among embedding platforms worldwide moved from 98.5% to 97.3%, and its estimated monthly branded searches moved from 9.1M to 5M.
How did search popularity change for embedding platforms worldwide in August 2026?
1 change
Estimated monthly branded searches for OpenAI worldwide fell 45.3% over 11 measured months, from 9.1M to 5M in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Cohere’s and OpenAI’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.