Stripo vs Unlayer:Which is more popular?
In September 2026, Stripo had more branded searches than Unlayer among email template builders worldwide. Stripo had about 23,500 branded searches, while Unlayer had 3,600. Stripo made up 37% of all email template builder searches we track, and Unlayer accounted for 5.7%. When we asked ChatGPT and Google AI Overviews about email template builders, Stripo appeared in four of the five answers and Unlayer in two. Stripo was mentioned before Unlayer in every answer.
Who do people search for more?
Stripo, about 7 searches for every 1 for Unlayer
Who does AI mention more?
Stripo, mentioned in 4 of 5 answers, Unlayer in 2
Who does AI recommend more?
Stripo, named ahead of Unlayer in every answer
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Top email template builders in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Stripo was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Unlayer was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Stripo was listed before Unlayer in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Stripo1st
Beefree2nd
Unlayer3rd
Mailmodo–
Chamaileon–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Beefree4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Stripo4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Unlayer2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Mailmodo0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Chamaileon0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about email template builders
5 answers
Asked ChatGPT
“Which email template builder should I use?”
Asked ChatGPT
“What are the best email template builders?”
Asked ChatGPT
“What's the best drag and drop email builder for marketing emails?”
Searched Google, AI Overview
“email templates”
Searched Google, AI Overview
“email template builder”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 22, 2026.
Is Stripo or Unlayer more popular in search?
This chart shows how often people search Google for Stripo and Unlayer by name. Each line represents a brand's share of searches for all five email template builders we track, month by month, from English-language searches worldwide.
Share of searches by month for Stripo, Unlayer. The figures are in the table below the chart.
View monthly share of searches table
| Month | Beefree | Stripo | Unlayer | Mailmodo | Chamaileon |
|---|---|---|---|---|---|
| Oct 2025 | 36.6% | 48% | 7.3% | 7.3% | 0.8% |
| Nov 2025 | 50.7% | 36.3% | 5.5% | 6.8% | 0.74% |
| Dec 2025 | 45.9% | 39.8% | 6.1% | 7.5% | 0.67% |
| Jan 2026 | 45.9% | 39.8% | 7.5% | 6.1% | 0.67% |
| Feb 2026 | 42.2% | 44.7% | 5.6% | 6.9% | 0.61% |
| Mar 2026 | 42.5% | 45.5% | 5.7% | 5.7% | 0.62% |
| Apr 2026 | 51.4% | 36.8% | 5.6% | 5.6% | 0.61% |
| May 2026 | 56% | 33.3% | 5% | 5% | 0.66% |
| Jun 2026 | 51% | 37.1% | 5.5% | 5.5% | 0.74% |
| Jul 2026 | 47.4% | 41.6% | 5.2% | 5.2% | 0.69% |
| Aug 2026 | 57.4% | 33.7% | 4.1% | 4.1% | 0.68% |
| Sep 2026 | 52.1% | 37% | 5.7% | 4.6% | 0.61% |
How has the Stripo and Unlayer comparison changed over the last 12 months?
3 findings
- Stripo was ahead of Unlayer in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Stripo’s share of searches among email template builders worldwide moved from 48% to 37%, and its estimated monthly branded searches moved from 35.5K to 23.5K.
- Across the 12 months ending September 2026, Unlayer’s share of searches among email template builders worldwide moved from 7.3% to 5.7%, and its estimated monthly branded searches moved from 5.4K to 3.6K.
How did search popularity change for email template builders worldwide in September 2026?
2 changes
In September 2026, Unlayer overtook Mailmodo to rank 3rd among email template builders worldwide, with 5.7% of the searches.
In September 2026, Stripo gained share of searches among email template builders worldwide, from 33.7% to 37%.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Stripo’s and Unlayer’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among email template builders
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