Avanan vs Mimecast:Which is more popular by branded search?
In August 2026, Mimecast had more branded searches than Avanan among email security platforms worldwide. Mimecast was estimated to have 90.5K branded searches compared to Avanan’s 33.1K, and held a 44.4% Share of Search versus Avanan’s 16.2%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Avanan or Mimecast?
Compare the platforms that filter inbound email threats. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Mimecast, Avanan. The figures are in the table below the chart.
View monthly share of search table
| Month | Mimecast | Proofpoint | Avanan | Barracuda | Abnormal Security |
|---|---|---|---|---|---|
| Oct 2025 | 48.4% | 26.9% | 14.6% | 6.5% | 3.6% |
| Nov 2025 | 44.8% | 30.2% | 16.4% | 6% | 2.7% |
| Dec 2025 | 47.6% | 26.3% | 17.4% | 6.4% | 2.3% |
| Jan 2026 | 47.2% | 26.2% | 17.4% | 6.4% | 2.8% |
| Feb 2026 | 44.7% | 30.2% | 16.4% | 6% | 2.7% |
| Mar 2026 | 46% | 31.2% | 13.8% | 6.2% | 2.8% |
| Apr 2026 | 44.2% | 29.8% | 16.2% | 7.2% | 2.6% |
| May 2026 | 44.4% | 29.9% | 16.2% | 7.3% | 2.2% |
| Jun 2026 | 49.2% | 27.4% | 14.8% | 6.6% | 2% |
| Jul 2026 | 46.1% | 25.6% | 16.9% | 9.2% | 2.2% |
| Aug 2026 | 44.4% | 29.9% | 16.2% | 7.3% | 2.2% |
| Sep 2026 | — | — | — | — | — |
How has the Avanan and Mimecast comparison changed over the last 12 months?
3 findings
- Mimecast was ahead of Avanan in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Avanan’s estimated Share of Search among email security platforms worldwide moved from 14.6% to 16.2%, and its estimated monthly branded searches held steady at 33.1K.
- Across the 11 months ending August 2026, Mimecast’s estimated Share of Search among email security platforms worldwide moved from 48.4% to 44.4%, and its estimated monthly branded searches moved from 110K to 90.5K.
How did search popularity change for email security platforms worldwide in August 2026?
2 changes
In August 2026, Mimecast lost estimated Share of Search among email security platforms worldwide, from 46.1% to 44.4%.
In August 2026, Avanan lost estimated Share of Search among email security platforms worldwide, from 16.9% to 16.2%.
How each brand is measured
Brandwave collects information about searches that people make online using Avanan’s and Mimecast’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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