Gmail vs Yahoo Mail:Which is searched more?
In September 2026, Gmail had more branded searches than Yahoo Mail among email providers worldwide. Gmail was estimated to have 414M branded searches compared to Yahoo Mail’s 83.1M, and held a 62.8% Share of Search versus Yahoo Mail’s 12.6%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Gmail or Yahoo Mail?
Compare the email providers people choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Gmail, Yahoo Mail. The figures are in the table below the chart.
View monthly share of search table
| Month | Gmail | Outlook | Yahoo Mail | Proton Mail | Zoho Mail |
|---|---|---|---|---|---|
| Oct 2025 | 61.2% | 22.8% | 14.9% | 0.5% | 0.5% |
| Nov 2025 | 56.4% | 25.8% | 16.9% | 0.56% | 0.37% |
| Dec 2025 | 56.4% | 25.8% | 16.9% | 0.56% | 0.37% |
| Jan 2026 | 56.3% | 25.8% | 16.8% | 0.68% | 0.37% |
| Feb 2026 | 59.7% | 24.6% | 14.7% | 0.59% | 0.4% |
| Mar 2026 | 61.2% | 22.9% | 14.9% | 0.61% | 0.33% |
| Apr 2026 | 61.1% | 22.9% | 14.9% | 0.61% | 0.41% |
| May 2026 | 56.3% | 25.8% | 16.8% | 0.68% | 0.37% |
| Jun 2026 | 57.7% | 23.9% | 17.2% | 0.7% | 0.47% |
| Jul 2026 | 60.8% | 23% | 15% | 0.74% | 0.49% |
| Aug 2026 | 59.5% | 24.7% | 14.6% | 0.72% | 0.48% |
| Sep 2026 | 62.8% | 23.5% | 12.6% | 0.62% | 0.42% |
How has the Gmail and Yahoo Mail comparison changed over the last 12 months?
3 findings
- Gmail was ahead of Yahoo Mail in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Gmail’s estimated Share of Search among email providers worldwide moved from 61.2% to 62.8%, and its estimated monthly branded searches held steady at 414M.
- Across the 12 months ending September 2026, Yahoo Mail’s estimated Share of Search among email providers worldwide moved from 14.9% to 12.6%, and its estimated monthly branded searches moved from 101M to 83.1M.
How did search popularity change for email providers worldwide in September 2026?
2 changes
In September 2026, Gmail gained estimated Share of Search among email providers worldwide, from 59.5% to 62.8%.
In September 2026, Yahoo Mail lost estimated Share of Search among email providers worldwide, from 14.6% to 12.6%.
Other head-to-heads among email providers
How each brand is measured
Brandwave collects information about searches that people make online using Gmail’s and Yahoo Mail’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Gmail
1 branded search term
- gmail
Yahoo Mail
1 branded search term
- yahoo mail
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.