Mailgun vs Twilio SendGrid:Which is more popular by branded search?
In August 2026, Twilio SendGrid had more branded searches than Mailgun among email API platforms worldwide. Twilio SendGrid was estimated to have 209K branded searches compared to Mailgun’s 74.2K, and held a 45.7% Share of Search versus Mailgun’s 16.2%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Mailgun or Twilio SendGrid?
Compare the APIs used to send transactional email. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Twilio SendGrid, Mailgun. The figures are in the table below the chart.
View monthly share of search table
| Month | Twilio SendGrid | Postmark | Mailgun | Resend | Amazon SES |
|---|---|---|---|---|---|
| Oct 2025 | 58.1% | 11.9% | 20.6% | 3.3% | 6.2% |
| Nov 2025 | 52.9% | 13.2% | 22.9% | 4.1% | 6.9% |
| Dec 2025 | 53.3% | 16.1% | 19% | 4.6% | 6.9% |
| Jan 2026 | 49.6% | 15.2% | 21.5% | 5.8% | 7.9% |
| Feb 2026 | 49.3% | 15% | 21.4% | 6.5% | 7.9% |
| Mar 2026 | 53.1% | 13.2% | 18.8% | 8% | 6.9% |
| Apr 2026 | 48.2% | 14.6% | 20.8% | 8.8% | 7.6% |
| May 2026 | 50.6% | 15.3% | 18% | 9.5% | 6.6% |
| Jun 2026 | 50.4% | 15.2% | 18% | 9.9% | 6.6% |
| Jul 2026 | 43.6% | 16% | 18.9% | 13% | 8.5% |
| Aug 2026 | 45.7% | 16.9% | 16.2% | 12.3% | 8.9% |
| Sep 2026 | — | — | — | — | — |
How has the Mailgun and Twilio SendGrid comparison changed over the last 12 months?
3 findings
- Twilio SendGrid was ahead of Mailgun in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Mailgun’s estimated Share of Search among email API platforms worldwide moved from 20.6% to 16.2%, and its estimated monthly branded searches moved from 110K to 74.2K.
- Across the 11 months ending August 2026, Twilio SendGrid’s estimated Share of Search among email API platforms worldwide moved from 58.1% to 45.7%, and its estimated monthly branded searches moved from 311K to 209K.
How did search popularity change for email API platforms worldwide in August 2026?
3 changes
In August 2026, Postmark overtook Mailgun to rank 2nd among email API platforms worldwide, at 16.9%.
In August 2026, Twilio SendGrid gained estimated Share of Search among email API platforms worldwide, from 43.6% to 45.7%.
In August 2026, Mailgun lost estimated Share of Search among email API platforms worldwide, from 18.9% to 16.2%.
How each brand is measured
Brandwave collects information about searches that people make online using Mailgun’s and Twilio SendGrid’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Mailgun
2 branded search terms
- mailgun
- mailgun email
Twilio SendGrid
2 branded search terms
- sendgrid
- twilio sendgrid
Put your own brand in this comparison
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