Ninja vs Salter:Which is searched more?
In September 2026, Ninja had more branded searches than Salter among egg poacher brands worldwide. Ninja was estimated to have 1.4M branded searches compared to Salter’s 45.5K, and held a 79.5% Share of Search versus Salter’s 2.6%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Ninja or Salter?
Compare the egg poacher brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Ninja, Salter. The figures are in the table below the chart.
View monthly share of search table
| Month | Ninja | Cuisinart | Sunbeam | Salter |
|---|---|---|---|---|
| Oct 2025 | 74.1% | 15.4% | 7.7% | 2.7% |
| Nov 2025 | 75.7% | 16.7% | 5.8% | 1.8% |
| Dec 2025 | 73.1% | 17.9% | 7.2% | 1.8% |
| Jan 2026 | 71.8% | 17.9% | 8% | 2.3% |
| Feb 2026 | 75% | 14.5% | 7.7% | 2.8% |
| Mar 2026 | 71.4% | 17.4% | 8.5% | 2.7% |
| Apr 2026 | 75.5% | 13.4% | 8.2% | 2.9% |
| May 2026 | 71.7% | 16.6% | 8.6% | 3.1% |
| Jun 2026 | 76.9% | 13.6% | 6.9% | 2.6% |
| Jul 2026 | 72.6% | 17.2% | 7.3% | 2.8% |
| Aug 2026 | 75.4% | 14.9% | 7% | 2.7% |
| Sep 2026 | 79.5% | 12.2% | 5.7% | 2.6% |
How has the Ninja and Salter comparison changed over the last 12 months?
3 findings
- Ninja was ahead of Salter in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Ninja’s estimated Share of Search among egg poacher brands worldwide moved from 74.1% to 79.5%, and its estimated monthly branded searches moved from 1.2M to 1.4M.
- Across the 12 months ending September 2026, Salter’s estimated Share of Search among egg poacher brands worldwide moved from 2.7% to 2.6%, and its estimated monthly branded searches held steady at 45.5K.
How did search popularity change for egg poacher brands worldwide in September 2026?
1 change
In September 2026, Ninja gained estimated Share of Search among egg poacher brands worldwide, from 75.4% to 79.5%.
Other head-to-heads among egg poacher brands
How each brand is measured
Brandwave collects information about searches that people make online using Ninja’s and Salter’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Ninja
14 branded search terms
- air fryer ninja
- ninja air fryer
- ninja crock pot
- ninja egg poacher
- ninja frying pan
- ninja griddle pan
- ninja grill pan
- ninja kitchen
- ninja knife set
- ninja mini chopper
- ninja multi cooker
- ninja pots and pans
- ninja smoker grill
- ninja soda
Salter
3 branded search terms
- salter
- salter kitchen scale
- salter scales
Put your own brand in this comparison
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