Rotary vs Stihl:Which is searched more?
In September 2026, Stihl had more branded searches than Rotary among edger brands worldwide. Stihl was estimated to have 1.1M branded searches compared to Rotary’s 165K, and held a 42.4% Share of Search versus Rotary’s 6.1%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Rotary or Stihl?
Compare the edger brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Stihl, Rotary. The figures are in the table below the chart.
View monthly share of search table
| Month | Stihl | Husqvarna | Rotary | Generac | Kobalt | Troy-Bilt | ECHO | Sun Joe |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 39.7% | 45.3% | 5.7% | 4.7% | 3.1% | 0.77% | 0.51% | 0.28% |
| Nov 2025 | 43.9% | 39.9% | 6.2% | 4.1% | 4.1% | 0.83% | 0.68% | 0.3% |
| Dec 2025 | 46.1% | 36.4% | 6.9% | 4.6% | 4.6% | 0.62% | 0.42% | 0.28% |
| Jan 2026 | 38.7% | 37.6% | 5.9% | 13.2% | 3.2% | 0.8% | 0.29% | 0.24% |
| Feb 2026 | 41.8% | 41.9% | 6.6% | 5.4% | 3% | 0.72% | 0.32% | 0.26% |
| Mar 2026 | 42.3% | 43.6% | 5.2% | 4.3% | 2.9% | 1% | 0.38% | 0.38% |
| Apr 2026 | 39.8% | 48.6% | 4.6% | 2.5% | 2.5% | 1.1% | 0.41% | 0.41% |
| May 2026 | 38.6% | 49.8% | 4.6% | 2.5% | 2.5% | 1.1% | 0.34% | 0.41% |
| Jun 2026 | 42.1% | 43.4% | 6.1% | 4.1% | 2.3% | 1.2% | 0.37% | 0.37% |
| Jul 2026 | 41.9% | 41.4% | 6% | 6% | 2.7% | 1.2% | 0.44% | 0.44% |
| Aug 2026 | 42.1% | 40.7% | 5.9% | 5.9% | 3.3% | 1.2% | 0.44% | 0.44% |
| Sep 2026 | 42.4% | 41.2% | 6.1% | 5% | 3.4% | 1% | 0.55% | 0.37% |
How has the Rotary and Stihl comparison changed over the last 12 months?
3 findings
- Stihl was ahead of Rotary in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Rotary’s estimated Share of Search among edger brands worldwide moved from 5.7% to 6.1%, and its estimated monthly branded searches held steady at 165K.
- Across the 12 months ending September 2026, Stihl’s estimated Share of Search among edger brands worldwide moved from 39.7% to 42.4%, and its estimated monthly branded searches held steady at 1.1M.
How did search popularity change for edger brands worldwide in September 2026?
1 change
In September 2026, Rotary rose from 4th to 3rd among edger brands worldwide.
Other head-to-heads among edger brands
How each brand is measured
Brandwave collects information about searches that people make online using Rotary’s and Stihl’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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