Husqvarna vs Rotary:Which is searched more?
In September 2026, Husqvarna had more branded searches than Rotary among edger brands worldwide. Husqvarna was estimated to have 1.1M branded searches compared to Rotary’s 165K, and held a 41.2% Share of Search versus Rotary’s 6.1%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Husqvarna or Rotary?
Compare the edger brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Husqvarna, Rotary. The figures are in the table below the chart.
View monthly share of search table
| Month | Stihl | Husqvarna | Rotary | Generac | Kobalt | Troy-Bilt | ECHO | Sun Joe |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 39.7% | 45.3% | 5.7% | 4.7% | 3.1% | 0.77% | 0.51% | 0.28% |
| Nov 2025 | 43.9% | 39.9% | 6.2% | 4.1% | 4.1% | 0.83% | 0.68% | 0.3% |
| Dec 2025 | 46.1% | 36.4% | 6.9% | 4.6% | 4.6% | 0.62% | 0.42% | 0.28% |
| Jan 2026 | 38.7% | 37.6% | 5.9% | 13.2% | 3.2% | 0.8% | 0.29% | 0.24% |
| Feb 2026 | 41.8% | 41.9% | 6.6% | 5.4% | 3% | 0.72% | 0.32% | 0.26% |
| Mar 2026 | 42.3% | 43.6% | 5.2% | 4.3% | 2.9% | 1% | 0.38% | 0.38% |
| Apr 2026 | 39.8% | 48.6% | 4.6% | 2.5% | 2.5% | 1.1% | 0.41% | 0.41% |
| May 2026 | 38.6% | 49.8% | 4.6% | 2.5% | 2.5% | 1.1% | 0.34% | 0.41% |
| Jun 2026 | 42.1% | 43.4% | 6.1% | 4.1% | 2.3% | 1.2% | 0.37% | 0.37% |
| Jul 2026 | 41.9% | 41.4% | 6% | 6% | 2.7% | 1.2% | 0.44% | 0.44% |
| Aug 2026 | 42.1% | 40.7% | 5.9% | 5.9% | 3.3% | 1.2% | 0.44% | 0.44% |
| Sep 2026 | 42.4% | 41.2% | 6.1% | 5% | 3.4% | 1% | 0.55% | 0.37% |
How has the Husqvarna and Rotary comparison changed over the last 12 months?
3 findings
- Husqvarna was ahead of Rotary in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Husqvarna’s estimated Share of Search among edger brands worldwide moved from 45.3% to 41.2%, and its estimated monthly branded searches moved from 1.3M to 1.1M.
- Across the 12 months ending September 2026, Rotary’s estimated Share of Search among edger brands worldwide moved from 5.7% to 6.1%, and its estimated monthly branded searches held steady at 165K.
How did search popularity change for edger brands worldwide in September 2026?
2 changes
In September 2026, Rotary rose from 4th to 3rd among edger brands worldwide.
Estimated monthly branded searches for Husqvarna worldwide fell 15.4% over 12 measured months, from 1.3M to 1.1M in September 2026.
Other head-to-heads among edger brands
How each brand is measured
Brandwave collects information about searches that people make online using Husqvarna’s and Rotary’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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