Brandwave

Ecommerce subscription apps:Which are searched most?

In September 2026, Skio was the most searched among ecommerce subscription apps worldwide, with an estimated 12.5K branded searches and 69.6% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Skio69.6%
  2. Loop Subscriptions16.7%
  3. Appstle7.6%
  4. Recharge6.2%

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Share of SearchLeaderboard

Compare the ecommerce subscription apps teams use. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among ecommerce subscription apps worldwide, by month

Share of Search by month for Skio, Loop Subscriptions, Appstle, Recharge. The figures are in the table below the chart.

View monthly share of search table
MonthSkioLoop SubscriptionsAppstleRecharge
Oct 202573%11.5%7.9%7.6%
Nov 202572.5%14.5%6.4%6.6%
Dec 202578.3%10.2%5.7%5.8%
Jan 202674.9%12.1%6.6%6.4%
Feb 202675.2%12.1%6.6%6.1%
Mar 202674.4%12.1%7.1%6.4%
Apr 202675.2%12.1%6.6%6.1%
May 202677.4%12.4%5.7%4.5%
Jun 202669.6%16.7%7.6%6.1%
Jul 202670.3%16.9%7.1%5.7%
Aug 202674.1%14.6%6.2%5.1%
Sep 202669.6%16.7%7.6%6.2%

This month’s ranking, September 2026

  1. 1.Skio

    69.6%

    Held 1st. 12.5K estimated branded searches, -17.7% vs prior month. Share -4.5 points.

  2. Held 2nd. 3K estimated branded searches, 0% vs prior month. Share +2.1 points.

  3. 3.Appstle

    7.6%

    Held 3rd. 1.4K estimated branded searches, +7.1% vs prior month. Share +1.4 points.

  4. 4.Recharge

    6.2%

    Held 4th. 1.1K estimated branded searches, +5.7% vs prior month. Share +1.1 points.

Compare search popularity between leading brands

Which brand is most popular in search among ecommerce subscription apps worldwide?

In September 2026, Skio was the most searched among ecommerce subscription apps worldwide, with an estimated 12.5K branded searches and 69.6% estimated Share of Search within this set. Loop Subscriptions is in 2nd place, 52.8 percentage points behind at 16.7% Share of Search.

Global ecommerce subscription apps, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Skio73% → 69.6%78.3%Dec 202569.6%Sep 20261st
Loop Subscriptions11.5% → 16.7%16.9%Jul 202610.2%Dec 20252nd
Appstle7.9% → 7.6%7.9%Oct 20255.7%May 20263rd
Recharge7.6% → 6.2%7.6%Oct 20254.5%May 20264th

Each finding as a sentence

  • Across the 12 months ending September 2026, Skio’s estimated Share of Search among ecommerce subscription apps worldwide decreased from 73% to 69.6%.
  • Across the 12 months ending September 2026, Loop Subscriptions’ estimated Share of Search among ecommerce subscription apps worldwide increased from 11.5% to 16.7%.
  • Across the 12 months ending September 2026, Recharge’s estimated Share of Search among ecommerce subscription apps worldwide decreased from 7.6% to 6.2%.
  • Across the 12 months ending September 2026, Skio’s estimated Share of Search among ecommerce subscription apps worldwide peaked at 78.3% in December 2025 and was lowest at 69.6% in September 2026.
  • Across the 12 months ending September 2026, Loop Subscriptions’ estimated Share of Search among ecommerce subscription apps worldwide peaked at 16.9% in July 2026 and was lowest at 10.2% in December 2025.
  • Across the 12 months ending September 2026, Appstle’s estimated Share of Search among ecommerce subscription apps worldwide peaked at 7.9% in October 2025 and was lowest at 5.7% in May 2026.
  • Across the 12 months ending September 2026, Recharge’s estimated Share of Search among ecommerce subscription apps worldwide peaked at 7.6% in October 2025 and was lowest at 4.5% in May 2026.
  • Across the 12 months ending September 2026, Appstle held steady: its estimated Share of Search among ecommerce subscription apps worldwide moved less than 0.5 percentage points.

How did search popularity change for ecommerce subscription apps worldwide in September 2026?

  1. In September 2026, Loop Subscriptions gained estimated Share of Search among ecommerce subscription apps worldwide, from 14.6% to 16.7%.

  2. In September 2026, Appstle gained estimated Share of Search among ecommerce subscription apps worldwide, from 6.2% to 7.6%.

  3. In September 2026, Recharge gained estimated Share of Search among ecommerce subscription apps worldwide, from 5.1% to 6.2%.

  4. In September 2026, Skio lost estimated Share of Search among ecommerce subscription apps worldwide, from 74.1% to 69.6%.

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