Cowboy Bikes vs VanMoof:Which is searched more?
In September 2026, VanMoof had more branded searches than Cowboy Bikes among e-bike brands worldwide. VanMoof was estimated to have 74K branded searches compared to Cowboy Bikes’ 17.5K, and held a 30.7% Share of Search versus Cowboy Bikes’ 7.3%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Cowboy Bikes or VanMoof?
Compare the e-bike brands drivers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for VanMoof, Cowboy Bikes. The figures are in the table below the chart.
View monthly share of search table
| Month | VanMoof | Aventon | Gazelle Bikes | Lectric | Cowboy Bikes | Ride1Up | Rad Power Bikes |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 23.2% | 18.9% | 15% | 34.6% | 7.2% | 1.1% | <0.01% |
| Nov 2025 | 24.8% | 16.6% | 13.2% | 37.1% | 7.2% | 1.2% | <0.01% |
| Dec 2025 | 20.9% | 20.9% | 11.1% | 38.2% | 7.4% | 1.5% | 0% |
| Jan 2026 | 24.7% | 16.5% | 13.1% | 36.9% | 7.1% | 1.8% | <0.01% |
| Feb 2026 | 24% | 16.1% | 14.7% | 36% | 7.4% | 1.7% | <0.01% |
| Mar 2026 | 16% | 13.1% | 12% | 53.2% | 5% | 0.78% | <0.01% |
| Apr 2026 | 19.8% | 19.8% | 17.2% | 36% | 6.1% | 1.2% | <0.01% |
| May 2026 | 23.7% | 23.7% | 20.6% | 23.7% | 6.5% | 1.7% | <0.01% |
| Jun 2026 | 23.1% | 28.2% | 21.1% | 18.9% | 7.1% | 1.7% | <0.01% |
| Jul 2026 | 24.3% | 24.3% | 22.2% | 19.9% | 7.5% | 1.8% | <0.01% |
| Aug 2026 | 28.2% | 23.1% | 21.1% | 18.9% | 7.1% | 1.7% | <0.01% |
| Sep 2026 | 30.7% | 25.1% | 18.7% | 16.8% | 7.3% | 1.5% | <0.01% |
How has the Cowboy Bikes and VanMoof comparison changed over the last 12 months?
3 findings
- VanMoof was ahead of Cowboy Bikes in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Cowboy Bikes’ estimated Share of Search among e-bike brands worldwide moved from 7.2% to 7.3%, and its estimated monthly branded searches moved from 18.7K to 17.5K.
- Across the 12 months ending September 2026, VanMoof’s estimated Share of Search among e-bike brands worldwide moved from 23.2% to 30.7%, and its estimated monthly branded searches moved from 60.5K to 74K.
How did search popularity change for e-bike brands worldwide in September 2026?
1 change
In September 2026, VanMoof gained estimated Share of Search among e-bike brands worldwide, from 28.2% to 30.7%.
Other head-to-heads among e-bike brands
How each brand is measured
Brandwave collects information about searches that people make online using Cowboy Bikes’ and VanMoof’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Cowboy Bikes
3 branded search terms
- cowboy bikes
- cowboy ebike
- cowboybikes
VanMoof
1 branded search term
- vanmoof
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