Emma Sleep vs Slumberdown:Which is more popular by branded search?

Name: Emma Sleep vs Slumberdown: Which is more popular by branded search?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In August 2026, Emma Sleep had more branded searches than Slumberdown among duvet brands worldwide. Emma Sleep was estimated to have 60.5K branded searches compared to Slumberdown’s 1.9K, and held a 13.6% Share of Search versus Slumberdown’s 0.43%. These are worldwide searches for English-language branded terms.

Share of Search among duvet brands worldwide in August 2026Which is more popular in search, Emma Sleep or Slumberdown?

Follow Emma Sleep vs Slumberdown and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Which is more popular in search, Emma Sleep or Slumberdown?

Compare the duvet brands shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Emma Sleep and Slumberdown among duvet brands worldwide, by month

Month	Brooklinen	Simba	Silentnight	Parachute	Emma Sleep	Slumberdown
Oct 2025	32.8%	16.9%	27.8%	9.4%	12.5%	0.5%
Nov 2025	30.3%	12.9%	39.7%	7%	9.8%	0.31%
Dec 2025	14.5%	4.9%	73.2%	3.5%	3.6%	0.18%
Jan 2026	24.2%	14.9%	24.4%	25.2%	11%	0.43%
Feb 2026	32.4%	16.3%	22%	16.8%	12%	0.39%
Mar 2026	37.2%	18.6%	20.9%	11.5%	11.4%	0.44%
Apr 2026	39.9%	17%	18.8%	11.3%	12.6%	0.41%
May 2026	41.4%	14.2%	19.5%	13.8%	10.7%	0.35%
Jun 2026	43.9%	14.9%	16.4%	11.1%	13.4%	0.35%
Jul 2026	39.5%	15.9%	18.1%	14%	12.1%	0.32%
Aug 2026	36.6%	17.8%	16.6%	14.9%	13.6%	0.43%
Sep 2026	—	—	—	—	—	—

How has the Emma Sleep and Slumberdown comparison changed over the last 12 months?

3 findings

Emma Sleep was ahead of Slumberdown in every measured month of the 11 months ending August 2026.
Across the 11 months ending August 2026, Emma Sleep’s estimated Share of Search among duvet brands worldwide moved from 12.5% to 13.6%, and its estimated monthly branded searches held steady at 60.5K.
Across the 11 months ending August 2026, Slumberdown’s estimated Share of Search among duvet brands worldwide moved from 0.5% to 0.43%, and its estimated monthly branded searches moved from 2.4K to 1.9K.

How did search popularity change for duvet brands worldwide in August 2026?

2 changes

In August 2026, Emma Sleep gained estimated Share of Search among duvet brands worldwide, from 12.1% to 13.6%.
Estimated monthly branded searches for Slumberdown worldwide fell 20.8% over 11 measured months, from 2.4K to 1.9K in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Emma Sleep’s and Slumberdown’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.