Brandwave

Hilti vs Milwaukee:Which is searched more?

In September 2026, Milwaukee had more branded searches than Hilti among dust extractor brands worldwide. Milwaukee was estimated to have 1.8M branded searches compared to Hilti’s 27.1K, and held a 50.6% Share of Search versus Hilti’s 0.75%. These are worldwide searches for English-language branded terms.

Share of Search among dust extractor brands worldwide in September 2026Which is more popular in search, Hilti or Milwaukee?
Hilti0.75%27.1K searches
vs
Milwaukee50.6%1.8M searches

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Which is more popular in search, Hilti or Milwaukee?

Compare the dust extractor brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Hilti and Milwaukee among dust extractor brands worldwide, by month

Share of Search by month for Milwaukee, Hilti. The figures are in the table below the chart.

View monthly share of search table
MonthMilwaukeeMakitaDeWaltNilfiskHiltiMetaboBosch
Oct 202550.5%31.6%15.2%2%0.5%0.15%0.04%
Nov 202548.7%31.1%17.9%1.6%0.48%0.22%0.04%
Dec 202551.5%27.2%18.9%1.7%0.51%0.19%0.04%
Jan 202650.7%27.2%18.7%2.5%0.62%0.18%0.05%
Feb 202651%26.8%18.8%2.5%0.62%0.18%0.05%
Mar 202647.9%30.3%17.6%2.9%1.1%0.21%0.05%
Apr 202650.3%27%18.5%3%0.91%0.22%0.05%
May 202650.4%27.4%18.5%2.5%0.91%0.22%0.04%
Jun 202650.7%27.5%18.7%2.1%0.75%0.22%0.04%
Jul 202655.4%24.6%16.7%2.2%0.82%0.2%0.05%
Aug 202650.7%27.5%18.7%2.1%0.75%0.22%0.04%
Sep 202650.6%27.8%18.6%2%0.75%0.22%0.05%

How has the Hilti and Milwaukee comparison changed over the last 12 months?

  • Milwaukee was ahead of Hilti in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Hilti’s estimated Share of Search among dust extractor brands worldwide moved from 0.5% to 0.75%, and its estimated monthly branded searches moved from 22.2K to 27.1K.
  • Across the 12 months ending September 2026, Milwaukee’s estimated Share of Search among dust extractor brands worldwide moved from 50.5% to 50.6%, and its estimated monthly branded searches moved from 2.2M to 1.8M.

How did search popularity change for dust extractor brands worldwide in September 2026?

  1. Estimated monthly branded searches for Hilti worldwide rose 22.1% over 12 measured months, from 22.2K to 27.1K in September 2026.

  2. Estimated monthly branded searches for Milwaukee worldwide fell 18.3% over 12 measured months, from 2.2M to 1.8M in September 2026.

Other head-to-heads among dust extractor brands

How each brand is measured

Brandwave collects information about searches that people make online using Hilti’s and Milwaukee’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Hilti

1 branded search term

  • hilti tools

Milwaukee

1 branded search term

  • milwaukee

How the Brand Demand Index is measured

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