Brandwave

DeWalt vs Festool:Which is more popular?

In September 2026, DeWalt had more branded searches than Festool among drywall gun brands worldwide. DeWalt had about 673,000 branded searches, while Festool had 246,000. DeWalt made up 35.6% of all drywall gun brand searches we track, and Festool accounted for 13%. When we asked ChatGPT and Google AI Overviews about drywall gun brands, DeWalt appeared in all five answers and Festool in none.

Among drywall gun brands worldwide in September 2026

Who do people search for more?

DeWalt, about 3 searches for every 1 for Festool

DeWalt 673K searchesFestool 246K searches

Who does AI mention more?

DeWalt, mentioned in every answer we collected

DeWalt in 5 of 5Festool in 0 of 5

Who does AI recommend more?

DeWalt, the only one of the two named

DeWalt first in 4Festool never named

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Top drywall gun brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, DeWalt appeared in all five answers. Festool did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. DeWalt1st
  2. Makita2nd
  3. Hilti3rd
  4. Festool–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Makita5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • DeWalt5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Hilti1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Festool0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about drywall gun brands

5 answers
  • Asked ChatGPT

    “Which drywall gun brand should I buy?”

    1. 1DeWalt
    2. 2Makita
  • Asked ChatGPT

    “What are the best drywall gun brands?”

    1. 1DeWalt
    2. 2Makita
    3. 3Hilti
  • Asked ChatGPT

    “What's the best drywall gun brand for a drywall crew?”

    1. 1DeWalt
    2. 2Makita
  • Searched Google, AI Overview

    “drywall screw gun”

    1. 1DeWalt
    2. 2Makita
  • Searched Google, AI Overview

    “cordless drywall gun”

    1. 1DeWalt
    2. 2Makita

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is DeWalt or Festool more popular in search?

This chart shows how often people search Google for DeWalt and Festool by name. Each line represents a brand's share of searches for all four drywall gun brands we track, month by month, from English-language searches worldwide.

DeWalt and Festool among drywall gun brands worldwide, by month

Share of searches by month for DeWalt, Festool. The figures are in the table below the chart.

View monthly share of searches table
MonthMakitaDeWaltFestoolHilti
Oct 202557.2%28.9%12.9%0.95%
Nov 202553.9%33.1%12.1%0.89%
Dec 202550.4%37.4%11.2%1%
Jan 202649.5%36.1%13.2%1.2%
Feb 202649.2%36.3%13.3%1.2%
Mar 202652%31.8%14.2%1.9%
Apr 202649.2%35.9%13.1%1.8%
May 202649.5%35.7%13%1.8%
Jun 202649.7%35.8%13.1%1.4%
Jul 202649.5%35.7%13%1.8%
Aug 202650.9%36.7%11%1.5%
Sep 202649.9%35.6%13%1.4%

How has the DeWalt and Festool comparison changed over the last 12 months?

3 findings
  • DeWalt was ahead of Festool in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, DeWalt’s share of searches among drywall gun brands worldwide moved from 28.9% to 35.6%, and its estimated monthly branded searches held steady at 673K.
  • Across the 12 months ending September 2026, Festool’s share of searches among drywall gun brands worldwide moved from 12.9% to 13%, and its estimated monthly branded searches moved from 301K to 246K.

How did search popularity change for drywall gun brands worldwide in September 2026?

2 changes
  1. In September 2026, Festool gained share of searches among drywall gun brands worldwide, from 11% to 13%.

  2. In September 2026, DeWalt lost share of searches among drywall gun brands worldwide, from 36.7% to 35.6%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using DeWalt’s and Festool’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

DeWalt

1 branded search term

  • dewalt

Festool

1 branded search term

  • festool

How the Brand Demand Index is measured

Other head-to-heads among drywall gun brands

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