Brandwave

DeWalt vs Makita:Which is more popular?

In September 2026, Makita had more branded searches than DeWalt among drywall gun brands worldwide. Makita had about 944,000 branded searches, while DeWalt had 673,000. Makita made up 49.9% of all drywall gun brand searches we track, and DeWalt accounted for 35.6%. When we asked ChatGPT and Google AI Overviews about drywall gun brands, both DeWalt and Makita appeared in all five answers. DeWalt was mentioned before Makita in every answer.

Among drywall gun brands worldwide in September 2026

Who do people search for more?

Makita, about 40% more searches than DeWalt

Makita 944K searchesDeWalt 673K searches

Who does AI mention more?

Both are mentioned in every answer we collected.

DeWalt in 5 of 5Makita in 5 of 5

Who does AI recommend more?

DeWalt, named ahead of Makita in every answer

DeWalt first in 4Makita never first

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Top drywall gun brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, both DeWalt and Makita showed up in all five answers. DeWalt was listed before Makita in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. DeWalt1st
  2. Makita2nd
  3. Hilti3rd
  4. Festool–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Makita5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • DeWalt5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Hilti1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Festool0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about drywall gun brands

5 answers
  • Asked ChatGPT

    “Which drywall gun brand should I buy?”

    1. 1DeWalt
    2. 2Makita
  • Asked ChatGPT

    “What are the best drywall gun brands?”

    1. 1DeWalt
    2. 2Makita
    3. 3Hilti
  • Asked ChatGPT

    “What's the best drywall gun brand for a drywall crew?”

    1. 1DeWalt
    2. 2Makita
  • Searched Google, AI Overview

    “drywall screw gun”

    1. 1DeWalt
    2. 2Makita
  • Searched Google, AI Overview

    “cordless drywall gun”

    1. 1DeWalt
    2. 2Makita

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is DeWalt or Makita more popular in search?

This chart shows how often people search Google for DeWalt and Makita by name. Each line represents a brand's share of searches for all four drywall gun brands we track, month by month, from English-language searches worldwide.

DeWalt and Makita among drywall gun brands worldwide, by month

Share of searches by month for Makita, DeWalt. The figures are in the table below the chart.

View monthly share of searches table
MonthMakitaDeWaltFestoolHilti
Oct 202557.2%28.9%12.9%0.95%
Nov 202553.9%33.1%12.1%0.89%
Dec 202550.4%37.4%11.2%1%
Jan 202649.5%36.1%13.2%1.2%
Feb 202649.2%36.3%13.3%1.2%
Mar 202652%31.8%14.2%1.9%
Apr 202649.2%35.9%13.1%1.8%
May 202649.5%35.7%13%1.8%
Jun 202649.7%35.8%13.1%1.4%
Jul 202649.5%35.7%13%1.8%
Aug 202650.9%36.7%11%1.5%
Sep 202649.9%35.6%13%1.4%

How has the DeWalt and Makita comparison changed over the last 12 months?

3 findings
  • Makita was ahead of DeWalt in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, DeWalt’s share of searches among drywall gun brands worldwide moved from 28.9% to 35.6%, and its estimated monthly branded searches held steady at 673K.
  • Across the 12 months ending September 2026, Makita’s share of searches among drywall gun brands worldwide moved from 57.2% to 49.9%, and its estimated monthly branded searches moved from 1.3M to 944K.

How did search popularity change for drywall gun brands worldwide in September 2026?

2 changes
  1. In September 2026, DeWalt lost share of searches among drywall gun brands worldwide, from 36.7% to 35.6%.

  2. In September 2026, Makita lost share of searches among drywall gun brands worldwide, from 50.9% to 49.9%.

How are branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using DeWalt’s and Makita’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

DeWalt

1 branded search term

  • dewalt

Makita

3 branded search terms

  • makita
  • makita battery
  • makita drill

How the Brand Demand Index is measured

Other head-to-heads among drywall gun brands

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