Brandwave

Milwaukee vs Ryobi:Which is more popular?

In September 2026, Milwaukee had more branded searches than Ryobi among drill driver brands worldwide. Milwaukee had about 1.8 million branded searches, while Ryobi had 660,000. Milwaukee made up 43.7% of all drill driver brand searches we track, and Ryobi accounted for 15.8%. When we asked ChatGPT and Google AI Overviews about drill driver brands, Milwaukee appeared in all five answers and Ryobi in three. Milwaukee was mentioned before Ryobi in every answer.

Among drill driver brands worldwide in September 2026

Who do people search for more?

Milwaukee, about 3 searches for every 1 for Ryobi

Milwaukee 1.8M searchesRyobi 660K searches

Who does AI mention more?

Milwaukee, mentioned in every answer we collected

Milwaukee in 5 of 5Ryobi in 3 of 5

Who does AI recommend more?

Milwaukee, named ahead of Ryobi in every answer

Milwaukee first in 5Ryobi never first

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Top drill driver brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Milwaukee appeared in all five answers. Ryobi was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Milwaukee was listed before Ryobi in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. DeWalt1st
  2. Milwaukee2nd
  3. Makita3rd
  4. Ryobi4th
  5. Bosch5th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Milwaukee5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Makita5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • DeWalt5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Ryobi3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bosch2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about drill driver brands

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is Milwaukee or Ryobi more popular in search?

This chart shows how often people search Google for Milwaukee and Ryobi by name. Each line represents a brand's share of searches for all five drill driver brands we track, month by month, from English-language searches worldwide.

Milwaukee and Ryobi among drill driver brands worldwide, by month

Share of searches by month for Milwaukee, Ryobi. The figures are in the table below the chart.

View monthly share of searches table
MonthMilwaukeeMakitaDeWaltRyobiBosch
Oct 202545%28.2%13.5%12.9%0.45%
Nov 202541.2%26.3%15.1%16.9%0.41%
Dec 202544.6%23.6%16.4%15%0.44%
Jan 202643.7%23.5%16.1%16.4%0.43%
Feb 202645.3%23.8%16.6%13.8%0.45%
Mar 202641%26%15.1%17.5%0.41%
Apr 202642.7%22.9%15.7%18.3%0.42%
May 202642%22.8%15.4%19.2%0.51%
Jun 202641.7%22.6%15.3%19.9%0.41%
Jul 202646.6%20.7%14%18.2%0.46%
Aug 202643.2%23.5%15.9%16.9%0.52%
Sep 202643.7%24%16.1%15.8%0.43%

How has the Milwaukee and Ryobi comparison changed over the last 12 months?

3 findings
  • Milwaukee was ahead of Ryobi in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Milwaukee’s share of searches among drill driver brands worldwide moved from 45% to 43.7%, and its estimated monthly branded searches moved from 2.2M to 1.8M.
  • Across the 12 months ending September 2026, Ryobi’s share of searches among drill driver brands worldwide moved from 12.9% to 15.8%, and its estimated monthly branded searches moved from 641K to 660K.

How did search popularity change for drill driver brands worldwide in September 2026?

2 changes
  1. In September 2026, Ryobi lost share of searches among drill driver brands worldwide, from 16.9% to 15.8%.

  2. Estimated monthly branded searches for Milwaukee worldwide fell 18.3% over 12 measured months, from 2.2M to 1.8M in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Milwaukee’s and Ryobi’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Milwaukee

1 branded search term

  • milwaukee

Ryobi

2 branded search terms

  • ryobi
  • ryobi tool

How the Brand Demand Index is measured

Other head-to-heads among drill driver brands

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