Makita vs Ryobi:Which is more popular?
In September 2026, Makita had more branded searches than Ryobi among drill driver brands worldwide. Makita had about 1 million branded searches, while Ryobi had 660,000. Makita made up 24% of all drill driver brand searches we track, and Ryobi accounted for 15.8%. When we asked ChatGPT and Google AI Overviews about drill driver brands, Makita appeared in all five answers and Ryobi in three. Makita was mentioned before Ryobi in every answer.
Who do people search for more?
Makita, about 52% more searches than Ryobi
Who does AI mention more?
Makita, mentioned in every answer we collected
Who does AI recommend more?
Makita, named ahead of Ryobi in every answer
Follow Makita vs Ryobi and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top drill driver brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Makita appeared in all five answers. Ryobi was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Makita was listed before Ryobi in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Milwaukee5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Makita5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
DeWalt5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Ryobi3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Bosch2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about drill driver brands
5 answers
Asked ChatGPT
“Which drill driver brand should I buy?”
Asked ChatGPT
“What are the best drill driver brands?”
Asked ChatGPT
“What's the best drill driver brand for home repairs?”
Searched Google, AI Overview
“impact driver drill”
Searched Google, AI Overview
“cordless drill driver”
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Makita or Ryobi more popular in search?
This chart shows how often people search Google for Makita and Ryobi by name. Each line represents a brand's share of searches for all five drill driver brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Makita, Ryobi. The figures are in the table below the chart.
View monthly share of searches table
| Month | Milwaukee | Makita | DeWalt | Ryobi | Bosch |
|---|---|---|---|---|---|
| Oct 2025 | 45% | 28.2% | 13.5% | 12.9% | 0.45% |
| Nov 2025 | 41.2% | 26.3% | 15.1% | 16.9% | 0.41% |
| Dec 2025 | 44.6% | 23.6% | 16.4% | 15% | 0.44% |
| Jan 2026 | 43.7% | 23.5% | 16.1% | 16.4% | 0.43% |
| Feb 2026 | 45.3% | 23.8% | 16.6% | 13.8% | 0.45% |
| Mar 2026 | 41% | 26% | 15.1% | 17.5% | 0.41% |
| Apr 2026 | 42.7% | 22.9% | 15.7% | 18.3% | 0.42% |
| May 2026 | 42% | 22.8% | 15.4% | 19.2% | 0.51% |
| Jun 2026 | 41.7% | 22.6% | 15.3% | 19.9% | 0.41% |
| Jul 2026 | 46.6% | 20.7% | 14% | 18.2% | 0.46% |
| Aug 2026 | 43.2% | 23.5% | 15.9% | 16.9% | 0.52% |
| Sep 2026 | 43.7% | 24% | 16.1% | 15.8% | 0.43% |
How has the Makita and Ryobi comparison changed over the last 12 months?
3 findings
- Makita was ahead of Ryobi in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Makita’s share of searches among drill driver brands worldwide moved from 28.2% to 24%, and its estimated monthly branded searches moved from 1.4M to 1M.
- Across the 12 months ending September 2026, Ryobi’s share of searches among drill driver brands worldwide moved from 12.9% to 15.8%, and its estimated monthly branded searches moved from 641K to 660K.
How did search popularity change for drill driver brands worldwide in September 2026?
2 changes
In September 2026, Makita gained share of searches among drill driver brands worldwide, from 23.5% to 24%.
In September 2026, Ryobi lost share of searches among drill driver brands worldwide, from 16.9% to 15.8%.
How are branded searches counted?
6 search terms
Brandwave collects information about searches that people make online using Makita’s and Ryobi’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among drill driver brands
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.