Apache Mills vs Muddle Mat:Which is more popular by branded search?
In August 2026, Apache Mills had more branded searches than Muddle Mat among door mat brands worldwide. Apache Mills was estimated to have 1.6K branded searches compared to Muddle Mat’s 170, and held a 7.2% Share of Search versus Muddle Mat’s 0.77%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Apache Mills or Muddle Mat?
Compare the door mat brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Apache Mills, Muddle Mat. The figures are in the table below the chart.
View monthly share of search table
| Month | JVL | Apache Mills | Notrax | Esschert | Muddle Mat | Dirt Stopper |
|---|---|---|---|---|---|---|
| Oct 2025 | 81.4% | 5.8% | 7.2% | 4% | 1.4% | 0.13% |
| Nov 2025 | 83.4% | 4.6% | 6% | 4.1% | 1.8% | 0.09% |
| Dec 2025 | 84.9% | 4.7% | 4.7% | 4.1% | 1.5% | 0.14% |
| Jan 2026 | 81% | 7.2% | 5.8% | 4.5% | 1.4% | 0.13% |
| Feb 2026 | 82.3% | 5.9% | 5.9% | 4% | 1.8% | 0.14% |
| Mar 2026 | 80.1% | 5.8% | 7.1% | 5.8% | 1.2% | 0.13% |
| Apr 2026 | 84.3% | 4.9% | 4.9% | 4.9% | 0.65% | 0.19% |
| May 2026 | 84.4% | 4.9% | 4.9% | 4.9% | 0.65% | 0.15% |
| Jun 2026 | 85.5% | 5% | 5% | 3.9% | 0.42% | 0.15% |
| Jul 2026 | 84.5% | 6.1% | 5% | 3.8% | 0.42% | 0.19% |
| Aug 2026 | 81.9% | 7.2% | 5.9% | 4% | 0.77% | 0.18% |
| Sep 2026 | — | — | — | — | — | — |
How has the Apache Mills and Muddle Mat comparison changed over the last 12 months?
3 findings
- Apache Mills was ahead of Muddle Mat in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Apache Mills’ estimated Share of Search among door mat brands worldwide moved from 5.8% to 7.2%, and its estimated monthly branded searches moved from 1.3K to 1.6K.
- Across the 11 months ending August 2026, Muddle Mat’s estimated Share of Search among door mat brands worldwide moved from 1.4% to 0.77%, and its estimated monthly branded searches moved from 320 to 170.
How did search popularity change for door mat brands worldwide in August 2026?
2 changes

In August 2026, Apache Mills gained estimated Share of Search among door mat brands worldwide, from 6.1% to 7.2%.
Estimated monthly branded searches for Muddle Mat worldwide fell 46.9% over 11 measured months, from 320 to 170 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Apache Mills’ and Muddle Mat’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Apache Mills
1 branded search term
- apache mills
Muddle Mat
1 branded search term
- muddle mat

Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.