Apple Watch vs Mares:Which is searched more?
In September 2026, Apple Watch had more branded searches than Mares among dive Computer brands worldwide. Apple Watch was estimated to have 8.2M branded searches compared to Mares’ 450K, and held a 61.4% Share of Search versus Mares’ 3.4%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Apple Watch or Mares?
Compare the dive computer brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Apple Watch, Mares. The figures are in the table below the chart.
View monthly share of search table
| Month | Apple Watch | Garmin | Mares | Suunto | Cressi | Scubapro | Oceanic | Sherwood |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 64.4% | 29% | 3.6% | 2.5% | 0.22% | 0.22% | 0.04% | <0.01% |
| Nov 2025 | 64.7% | 30.4% | 2.5% | 2.1% | 0.18% | 0.18% | 0.03% | <0.01% |
| Dec 2025 | 65.7% | 29.6% | 2.5% | 1.7% | 0.18% | 0.18% | 0.03% | <0.01% |
| Jan 2026 | 61% | 33.2% | 3.4% | 1.9% | 0.21% | 0.21% | 0.04% | <0.01% |
| Feb 2026 | 60.4% | 32.7% | 4.1% | 2.3% | 0.2% | 0.2% | 0.04% | <0.01% |
| Mar 2026 | 56.3% | 37.1% | 3.9% | 2.2% | 0.23% | 0.23% | 0.04% | <0.01% |
| Apr 2026 | 56.3% | 37.1% | 3.9% | 2.2% | 0.23% | 0.23% | 0.04% | <0.01% |
| May 2026 | 55.7% | 37.8% | 3.8% | 2.1% | 0.28% | 0.28% | 0.04% | <0.01% |
| Jun 2026 | 56.4% | 36.9% | 3.8% | 2.2% | 0.42% | 0.28% | 0.04% | <0.01% |
| Jul 2026 | 55.7% | 36.8% | 4.7% | 2.2% | 0.42% | 0.28% | 0.04% | <0.01% |
| Aug 2026 | 55.6% | 37% | 4.7% | 2.1% | 0.34% | 0.23% | 0.03% | <0.01% |
| Sep 2026 | 61.4% | 32.8% | 3.4% | 1.9% | 0.25% | 0.2% | 0.03% | <0.01% |
How has the Apple Watch and Mares comparison changed over the last 12 months?
3 findings
- Apple Watch was ahead of Mares in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Apple Watch’s estimated Share of Search among dive Computer brands worldwide moved from 64.4% to 61.4%, and its estimated monthly branded searches moved from 8M to 8.2M.
- Across the 12 months ending September 2026, Mares’ estimated Share of Search among dive Computer brands worldwide moved from 3.6% to 3.4%, and its estimated monthly branded searches held steady at 450K.
How did search popularity change for dive Computer brands worldwide in September 2026?
2 changes
In September 2026, Apple Watch gained estimated Share of Search among dive Computer brands worldwide, from 55.6% to 61.4%.
In September 2026, Mares lost estimated Share of Search among dive Computer brands worldwide, from 4.7% to 3.4%.
Other head-to-heads among dive Computer brands
How each brand is measured
Brandwave collects information about searches that people make online using Apple Watch’s and Mares’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Apple Watch
2 branded search terms
- apple watch
- applewatch ultra
Mares
1 branded search term
- mares
Put your own brand in this comparison
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