Fisher & Paykel vs Miele:Which is more popular by branded search?
In August 2026, Miele had more branded searches than Fisher & Paykel among dishwasher brands worldwide. Miele was estimated to have 138K branded searches compared to Fisher & Paykel’s 170, and held a 10.8% Share of Search versus Fisher & Paykel’s 0.01%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Fisher & Paykel or Miele?
Compare the dishwasher brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Miele, Fisher & Paykel. The figures are in the table below the chart.
View monthly share of search table
| Month | LG | Samsung | Bosch | Miele | Fisher & Paykel |
|---|---|---|---|---|---|
| Oct 2025 | 40.3% | 34.9% | 16% | 8.7% | 0.01% |
| Nov 2025 | 36.6% | 35.4% | 14.1% | 13.9% | 0.01% |
| Dec 2025 | 37.4% | 33.7% | 14.6% | 14.3% | 0.01% |
| Jan 2026 | 42.5% | 32.3% | 14% | 11.2% | 0.01% |
| Feb 2026 | 44.8% | 32.9% | 12.3% | 9.9% | 0.01% |
| Mar 2026 | 47.2% | 29% | 13.2% | 10.6% | 0.01% |
| Apr 2026 | 40.4% | 33% | 16% | 10.6% | 0.01% |
| May 2026 | 40.4% | 33% | 16% | 10.6% | 0.02% |
| Jun 2026 | 40.4% | 33% | 16% | 10.6% | 0.02% |
| Jul 2026 | 39.5% | 34.5% | 15.6% | 10.3% | 0.02% |
| Aug 2026 | 40.1% | 33% | 16.1% | 10.8% | 0.01% |
| Sep 2026 | — | — | — | — | — |
How has the Fisher & Paykel and Miele comparison changed over the last 12 months?
3 findings
- Miele was ahead of Fisher & Paykel in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Fisher & Paykel’s estimated Share of Search among dishwasher brands worldwide held steady at 0.01%, and its estimated monthly branded searches held steady at 170.
- Across the 11 months ending August 2026, Miele’s estimated Share of Search among dishwasher brands worldwide moved from 8.7% to 10.8%, and its estimated monthly branded searches moved from 113K to 138K.
How did search popularity change for dishwasher brands worldwide in August 2026?
1 change
Estimated monthly branded searches for Miele worldwide rose 22% over 11 measured months, from 113K to 138K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Fisher & Paykel’s and Miele’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Fisher & Paykel
1 branded search term
- fisherpaykel com
Miele
3 branded search terms
- miele com
- miele vacuum
- vacuum miele
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.