Issuu vs Publuu:Which is more popular by branded search?
In August 2026, Publuu had more branded searches than Issuu among digital publishing platforms worldwide. Publuu was estimated to have 1.8M branded searches compared to Issuu’s 93.9K, and held an 89.3% Share of Search versus Issuu’s 4.6%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Issuu or Publuu?
Compare the platforms used to publish digital magazines. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Publuu, Issuu. The figures are in the table below the chart.
View monthly share of search table
| Month | Publuu | Issuu | FlipHTML5 | Calameo | Joomag |
|---|---|---|---|---|---|
| Oct 2025 | 86.5% | 6.6% | 3.9% | 2.9% | 0.14% |
| Nov 2025 | 88.7% | 5.5% | 3.3% | 2.4% | 0.12% |
| Dec 2025 | 89% | 5.6% | 3.3% | 2% | 0.12% |
| Jan 2026 | 90% | 4.6% | 3.3% | 2% | 0.1% |
| Feb 2026 | 85.7% | 6.6% | 4.7% | 2.8% | 0.14% |
| Mar 2026 | 81.5% | 11.2% | 4.6% | 2.7% | 0.08% |
| Apr 2026 | 85.9% | 7.9% | 3.9% | 2.3% | 0.07% |
| May 2026 | 88.1% | 5.5% | 4% | 2.4% | 0.07% |
| Jun 2026 | 88% | 5.5% | 4.1% | 2.4% | 0.08% |
| Jul 2026 | 91.1% | 3.8% | 3.4% | 1.6% | 0.05% |
| Aug 2026 | 89.3% | 4.6% | 4.1% | 2% | 0.06% |
| Sep 2026 | — | — | — | — | — |
How has the Issuu and Publuu comparison changed over the last 12 months?
3 findings
- Publuu was ahead of Issuu in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Issuu’s estimated Share of Search among digital publishing platforms worldwide moved from 6.6% to 4.6%, and its estimated monthly branded searches moved from 172K to 93.9K.
- Across the 11 months ending August 2026, Publuu’s estimated Share of Search among digital publishing platforms worldwide moved from 86.5% to 89.3%, and its estimated monthly branded searches moved from 2.2M to 1.8M.
How did search popularity change for digital publishing platforms worldwide in August 2026?
2 changes
In August 2026, Issuu gained estimated Share of Search among digital publishing platforms worldwide, from 3.8% to 4.6%.
In August 2026, Publuu lost estimated Share of Search among digital publishing platforms worldwide, from 91.1% to 89.3%.
How each brand is measured
Brandwave collects information about searches that people make online using Issuu’s and Publuu’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.