Amazon DSP vs Display & Video 360:Which is more popular?
In September 2026, Amazon DSP had more branded searches than Display & Video 360 among digital ad buying platforms worldwide. Amazon DSP had about 27,100 branded searches, while Display & Video 360 had 1,470. Amazon DSP made up 23.7% of all digital ad buying platform searches we track, and Display & Video 360 accounted for 1.3%. When we asked ChatGPT and Google AI Overviews about digital ad buying platforms, Display & Video 360 appeared in four of the five answers and Amazon DSP in three. Display & Video 360 was mentioned before Amazon DSP in three out of four answers.
Who do people search for more?
Amazon DSP, about 18 searches for every 1 for Display & Video 360
Who does AI mention more?
Display & Video 360, mentioned in 4 of 5 answers, Amazon DSP in 3
Who does AI recommend more?
Display & Video 360, named ahead of Amazon DSP in 3 of 4 answers
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Top digital ad buying platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Display & Video 360 was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Amazon DSP was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Display & Video 360 was listed before Amazon DSP in three out of four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
The Trade Desk5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Display & Video 3604 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Amazon DSP3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
StackAdapt3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Basis Technologies3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Quantcast0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
AdRoll0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about digital ad buying platforms
5 answers
Asked ChatGPT
“Which digital ad buying platform should I use?”
Asked ChatGPT
“What are the best digital ad buying platforms?”
Asked ChatGPT
“What's the best digital ad buying platform for programmatic campaigns?”
Searched Google, AI Overview
“programmatic buying platform”
Searched Google, AI Overview
“programmatic ad platform”
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Amazon DSP or Display & Video 360 more popular in search?
This chart shows how often people search Google for Amazon DSP and Display & Video 360 by name. Each line represents a brand's share of searches for all seven digital ad buying platforms we track, month by month, from English-language searches worldwide.
Share of searches by month for Amazon DSP, Display & Video 360. The figures are in the table below the chart.
View monthly share of searches table
| Month | The Trade Desk | Amazon DSP | StackAdapt | Quantcast | AdRoll | Basis Technologies | Display & Video 360 |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 38.6% | 31.3% | 14.2% | 5.2% | 6.3% | 3.4% | 1.1% |
| Nov 2025 | 41.4% | 27.4% | 15.2% | 5.5% | 6.7% | 2.4% | 1.3% |
| Dec 2025 | 39.2% | 31.5% | 14.3% | 5.2% | 6.3% | 2.3% | 1.3% |
| Jan 2026 | 45.2% | 24.4% | 16.6% | 4.9% | 6% | 1.8% | 1.1% |
| Feb 2026 | 48.9% | 21.5% | 14.6% | 5.3% | 6.5% | 1.9% | 1.3% |
| Mar 2026 | 50.3% | 22% | 14.9% | 4.4% | 5.4% | 1.6% | 1.3% |
| Apr 2026 | 41.2% | 26.6% | 18.1% | 5.3% | 5.3% | 2% | 1.5% |
| May 2026 | 42.4% | 26.8% | 18.3% | 5.4% | 4.4% | 1.6% | 1.3% |
| Jun 2026 | 42.5% | 26.8% | 18.2% | 5.4% | 4.4% | 1.6% | 1.2% |
| Jul 2026 | 42.1% | 26.3% | 17.7% | 5.3% | 5.3% | 1.9% | 1.4% |
| Aug 2026 | 49.3% | 21.6% | 17.9% | 4.3% | 4.3% | 1.5% | 0.96% |
| Sep 2026 | 44.2% | 23.7% | 19.6% | 4.8% | 4.7% | 1.7% | 1.3% |
How has the Amazon DSP and Display & Video 360 comparison changed over the last 12 months?
3 findings
- Amazon DSP was ahead of Display & Video 360 in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Amazon DSP’s share of searches among digital ad buying platforms worldwide moved from 31.3% to 23.7%, and its estimated monthly branded searches moved from 49.5K to 27.1K.
- Across the 12 months ending September 2026, Display & Video 360’s share of searches among digital ad buying platforms worldwide moved from 1.1% to 1.3%, and its estimated monthly branded searches moved from 1.7K to 1.5K.
How did search popularity change for digital ad buying platforms worldwide in September 2026?
2 changes
In September 2026, Amazon DSP gained share of searches among digital ad buying platforms worldwide, from 21.6% to 23.7%.
Estimated monthly branded searches for Display & Video 360 worldwide fell 14.5% over 12 measured months, from 1.7K to 1.5K in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Amazon DSP’s and Display & Video 360’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Amazon DSP
1 branded search term
- amazondsp
Display & Video 360
2 branded search terms
- display & video 360
- display video 360
Other head-to-heads among digital ad buying platforms
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