Quantcast vs The Trade Desk:Which is searched more?
In September 2026, The Trade Desk had more branded searches than Quantcast among digital ad buying platforms worldwide. The Trade Desk had about 50,500 branded searches, while Quantcast had 5,450. The Trade Desk made up 44.2% of all digital ad buying platform searches we track, and Quantcast accounted for 4.8%. These are worldwide searches for English-language branded terms.
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Is Quantcast or The Trade Desk more popular in search?
Compare platforms for planning, buying, and optimizing programmatic digital advertising. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for The Trade Desk, Quantcast. The figures are in the table below the chart.
View monthly share of searches table
| Month | The Trade Desk | Amazon DSP | StackAdapt | Quantcast | AdRoll | Basis Technologies | Display & Video 360 |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 38.6% | 31.3% | 14.2% | 5.2% | 6.3% | 3.4% | 1.1% |
| Nov 2025 | 41.4% | 27.4% | 15.2% | 5.5% | 6.7% | 2.4% | 1.3% |
| Dec 2025 | 39.2% | 31.5% | 14.3% | 5.2% | 6.3% | 2.3% | 1.3% |
| Jan 2026 | 45.2% | 24.4% | 16.6% | 4.9% | 6% | 1.8% | 1.1% |
| Feb 2026 | 48.9% | 21.5% | 14.6% | 5.3% | 6.5% | 1.9% | 1.3% |
| Mar 2026 | 50.3% | 22% | 14.9% | 4.4% | 5.4% | 1.6% | 1.3% |
| Apr 2026 | 41.2% | 26.6% | 18.1% | 5.3% | 5.3% | 2% | 1.5% |
| May 2026 | 42.4% | 26.8% | 18.3% | 5.4% | 4.4% | 1.6% | 1.3% |
| Jun 2026 | 42.5% | 26.8% | 18.2% | 5.4% | 4.4% | 1.6% | 1.2% |
| Jul 2026 | 42.1% | 26.3% | 17.7% | 5.3% | 5.3% | 1.9% | 1.4% |
| Aug 2026 | 49.3% | 21.6% | 17.9% | 4.3% | 4.3% | 1.5% | 0.96% |
| Sep 2026 | 44.2% | 23.7% | 19.6% | 4.8% | 4.7% | 1.7% | 1.3% |
How has the Quantcast and The Trade Desk comparison changed over the last 12 months?
3 findings
- The Trade Desk was ahead of Quantcast in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Quantcast’s share of searches among digital ad buying platforms worldwide moved from 5.2% to 4.8%, and its estimated monthly branded searches moved from 8.2K to 5.5K.
- Across the 12 months ending September 2026, The Trade Desk’s share of searches among digital ad buying platforms worldwide moved from 38.6% to 44.2%, and its estimated monthly branded searches moved from 61.1K to 50.5K.
How did search popularity change for digital ad buying platforms worldwide in September 2026?
2 changes
In September 2026, The Trade Desk lost share of searches among digital ad buying platforms worldwide, from 49.3% to 44.2%.
Estimated monthly branded searches for Quantcast worldwide fell 33.3% over 12 measured months, from 8.2K to 5.5K in September 2026.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Quantcast’s and The Trade Desk’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Quantcast
2 branded search terms
- quantcast
- quantcast dsp
The Trade Desk
2 branded search terms
- the trade desk
- the trade desk dsp
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