Amazon DSP vs Basis Technologies:Which is more popular?
In September 2026, Amazon DSP had more branded searches than Basis Technologies among digital ad buying platforms worldwide. Amazon DSP had about 27,100 branded searches, while Basis Technologies had 1,920. Amazon DSP made up 23.7% of all digital ad buying platform searches we track, and Basis Technologies accounted for 1.7%. When we asked ChatGPT and Google AI Overviews about digital ad buying platforms, Amazon DSP and Basis Technologies each appeared in three of the five answers. Amazon DSP and Basis Technologies were each mentioned first in two of the four answers.
Who do people search for more?
Amazon DSP, about 14 searches for every 1 for Basis Technologies
Who does AI mention more?
Both were mentioned in 3 of 5 answers.
Who does AI recommend more?
Each is named first in 2 of 4 answers.
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Top digital ad buying platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Amazon DSP was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Basis Technologies was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Amazon DSP and Basis Technologies were each listed first in two of the four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
The Trade Desk5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Display & Video 3604 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Amazon DSP3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
StackAdapt3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Basis Technologies3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Quantcast0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
AdRoll0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about digital ad buying platforms
5 answers
Asked ChatGPT
“Which digital ad buying platform should I use?”
Asked ChatGPT
“What are the best digital ad buying platforms?”
Asked ChatGPT
“What's the best digital ad buying platform for programmatic campaigns?”
Searched Google, AI Overview
“programmatic buying platform”
Searched Google, AI Overview
“programmatic ad platform”
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Amazon DSP or Basis Technologies more popular in search?
This chart shows how often people search Google for Amazon DSP and Basis Technologies by name. Each line represents a brand's share of searches for all seven digital ad buying platforms we track, month by month, from English-language searches worldwide.
Share of searches by month for Amazon DSP, Basis Technologies. The figures are in the table below the chart.
View monthly share of searches table
| Month | The Trade Desk | Amazon DSP | StackAdapt | Quantcast | AdRoll | Basis Technologies | Display & Video 360 |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 38.6% | 31.3% | 14.2% | 5.2% | 6.3% | 3.4% | 1.1% |
| Nov 2025 | 41.4% | 27.4% | 15.2% | 5.5% | 6.7% | 2.4% | 1.3% |
| Dec 2025 | 39.2% | 31.5% | 14.3% | 5.2% | 6.3% | 2.3% | 1.3% |
| Jan 2026 | 45.2% | 24.4% | 16.6% | 4.9% | 6% | 1.8% | 1.1% |
| Feb 2026 | 48.9% | 21.5% | 14.6% | 5.3% | 6.5% | 1.9% | 1.3% |
| Mar 2026 | 50.3% | 22% | 14.9% | 4.4% | 5.4% | 1.6% | 1.3% |
| Apr 2026 | 41.2% | 26.6% | 18.1% | 5.3% | 5.3% | 2% | 1.5% |
| May 2026 | 42.4% | 26.8% | 18.3% | 5.4% | 4.4% | 1.6% | 1.3% |
| Jun 2026 | 42.5% | 26.8% | 18.2% | 5.4% | 4.4% | 1.6% | 1.2% |
| Jul 2026 | 42.1% | 26.3% | 17.7% | 5.3% | 5.3% | 1.9% | 1.4% |
| Aug 2026 | 49.3% | 21.6% | 17.9% | 4.3% | 4.3% | 1.5% | 0.96% |
| Sep 2026 | 44.2% | 23.7% | 19.6% | 4.8% | 4.7% | 1.7% | 1.3% |
How has the Amazon DSP and Basis Technologies comparison changed over the last 12 months?
3 findings
- Amazon DSP was ahead of Basis Technologies in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Amazon DSP’s share of searches among digital ad buying platforms worldwide moved from 31.3% to 23.7%, and its estimated monthly branded searches moved from 49.5K to 27.1K.
- Across the 12 months ending September 2026, Basis Technologies’ share of searches among digital ad buying platforms worldwide moved from 3.4% to 1.7%, and its estimated monthly branded searches moved from 5.4K to 1.9K.
How did search popularity change for digital ad buying platforms worldwide in September 2026?
2 changes
In September 2026, Amazon DSP gained share of searches among digital ad buying platforms worldwide, from 21.6% to 23.7%.
Estimated monthly branded searches for Basis Technologies worldwide fell 64.6% over 12 measured months, from 5.4K to 1.9K in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Amazon DSP’s and Basis Technologies’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Amazon DSP
1 branded search term
- amazondsp
Basis Technologies
2 branded search terms
- basis technologies
- basistechnologies
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