Caterpillar vs Liebherr:Which is searched more?
In September 2026, Liebherr had more branded searches than Caterpillar among digger brands worldwide. Liebherr was estimated to have 246K branded searches compared to Caterpillar’s 93.7K, and held a 55.3% Share of Search versus Caterpillar’s 21.1%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Caterpillar or Liebherr?
Compare the digger brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Liebherr, Caterpillar. The figures are in the table below the chart.
View monthly share of search table
| Month | Liebherr | Caterpillar | Kobelco | Case | Hyundai Construction Equipment |
|---|---|---|---|---|---|
| Oct 2025 | 55% | 22.9% | 9% | 9.9% | 3.2% |
| Nov 2025 | 58.2% | 20.3% | 9.6% | 8.7% | 3.2% |
| Dec 2025 | 52.7% | 23.2% | 10.6% | 9.9% | 3.5% |
| Jan 2026 | 53.9% | 25.4% | 8.9% | 8.5% | 3.3% |
| Feb 2026 | 51.2% | 26.2% | 10.3% | 8.5% | 3.8% |
| Mar 2026 | 54.5% | 24.3% | 9% | 8.9% | 3.3% |
| Apr 2026 | 54.7% | 24.7% | 9% | 8.5% | 3.1% |
| May 2026 | 49.9% | 27.2% | 10% | 9.5% | 3.3% |
| Jun 2026 | 56.6% | 22% | 9.3% | 8.8% | 3.3% |
| Jul 2026 | 57.6% | 22.2% | 9.5% | 7.7% | 3% |
| Aug 2026 | 51.9% | 25.8% | 10.4% | 8.4% | 3.4% |
| Sep 2026 | 55.3% | 21.1% | 11.1% | 8.8% | 3.7% |
How has the Caterpillar and Liebherr comparison changed over the last 12 months?
3 findings
- Liebherr was ahead of Caterpillar in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Caterpillar’s estimated Share of Search among digger brands worldwide moved from 22.9% to 21.1%, and its estimated monthly branded searches moved from 125K to 93.7K.
- Across the 12 months ending September 2026, Liebherr’s estimated Share of Search among digger brands worldwide moved from 55% to 55.3%, and its estimated monthly branded searches moved from 301K to 246K.
How did search popularity change for digger brands worldwide in September 2026?
2 changes
In September 2026, Liebherr gained estimated Share of Search among digger brands worldwide, from 51.9% to 55.3%.
In September 2026, Caterpillar lost estimated Share of Search among digger brands worldwide, from 25.8% to 21.1%.
Other head-to-heads among digger brands
Liebherr vs Kobelco: compare search popularity
Liebherr vs Case: compare search popularity
Liebherr vs Hyundai Construction Equipment: compare search popularity- Caterpillar vs Kobelco: compare search popularity
- Caterpillar vs Case: compare search popularity
- Caterpillar vs Hyundai Construction Equipment: compare search popularity
How each brand is measured
Brandwave collects information about searches that people make online using Caterpillar’s and Liebherr’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Caterpillar
13 branded search terms
- cat digger
- caterpillar excavator
- caterpillar forestry mulcher
- caterpillar forklift battery
- caterpillar mini excavator
- caterpillar safety boots
- caterpillar skid steer
- caterpillar steel toe boot
- caterpillar telehandler
- caterpillar work boot
- caterpillar work pants
- caterpillar work shorts
- caterpillar workwear
Liebherr
1 branded search term
- liebherr
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