Brandwave

Redshift vs Snowflake:Which is more popular by branded search?

In August 2026, Redshift had more branded searches than Snowflake among data warehouses worldwide. Redshift was estimated to have 49.5K branded searches compared to Snowflake’s 9.9K, and held a 7.9% Share of Search versus Snowflake’s 1.6%. These are worldwide searches for English-language branded terms.

Share of Search among data warehouses worldwide in August 2026Which is more popular in search, Redshift or Snowflake?
Redshift7.9%49.5K searches
vs
Snowflake1.6%9.9K searches

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Which is more popular in search, Redshift or Snowflake?

Compare the data warehouses developers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Redshift and Snowflake among data warehouses worldwide, by month

Share of Search by month for Redshift, Snowflake. The figures are in the table below the chart.

View monthly share of search table
MonthDatabricksBigQueryRedshiftSnowflakeAzure SynapseTeradata
Oct 202565.6%19.7%10.8%2.2%1.8%<0.01%
Nov 202566.1%19.8%10.9%1.8%1.5%<0.01%
Dec 202570.2%17.2%9.4%1.9%1.3%<0.01%
Jan 202665.8%19.7%10.8%2.2%1.4%<0.01%
Feb 202667.4%20.2%9.1%1.8%1.5%0.02%
Mar 202666.1%19.8%10.9%1.8%1.5%0.02%
Apr 202667.6%20.3%9.1%1.8%1.2%<0.01%
May 202667.8%20.3%9.1%1.5%1.2%<0.01%
Jun 202672%17.7%7.9%1.3%1.1%<0.01%
Jul 202669.1%20.7%7.6%1.5%1%<0.01%
Aug 202671.9%17.6%7.9%1.6%1.1%<0.01%
Sep 2026——————

How has the Redshift and Snowflake comparison changed over the last 12 months?

  • Redshift was ahead of Snowflake in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, Redshift’s estimated Share of Search among data warehouses worldwide moved from 10.8% to 7.9%, and its estimated monthly branded searches moved from 74K to 49.5K.
  • Across the 11 months ending August 2026, Snowflake’s estimated Share of Search among data warehouses worldwide moved from 2.2% to 1.6%, and its estimated monthly branded searches moved from 14.8K to 9.9K.

How did search popularity change for data warehouses worldwide in August 2026?

  1. Estimated monthly branded searches for Redshift worldwide fell 33.1% over 11 measured months, from 74K to 49.5K in August 2026.

  2. Estimated monthly branded searches for Snowflake worldwide fell 33.1% over 11 measured months, from 14.8K to 9.9K in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Redshift’s and Snowflake’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Redshift

1 branded search term

  • redshift

Snowflake

1 branded search term

  • snowflake data

How the Brand Demand Index is measured

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