Symantec vs Zscaler:Which is searched more?
In September 2026, Zscaler had more branded searches than Symantec among data loss prevention platforms worldwide. Zscaler had about 201,000 branded searches, while Symantec had 33,100. Zscaler made up 49.5% of all data loss prevention platform searches we track, and Symantec accounted for 8.1%. These are worldwide searches for English-language branded terms.
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Is Symantec or Zscaler more popular in search?
Compare the tools used to stop sensitive data leaving a business. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Zscaler, Symantec. The figures are in the table below the chart.
View monthly share of searches table
| Month | Zscaler | Microsoft Purview | Netskope | Symantec | Trellix | Forcepoint |
|---|---|---|---|---|---|---|
| Oct 2025 | 52% | 10.5% | 15.7% | 8.6% | 8.6% | 4.7% |
| Nov 2025 | 49.4% | 12.2% | 14.9% | 8.1% | 10% | 5.5% |
| Dec 2025 | 48.6% | 11.9% | 14.6% | 9.8% | 9.8% | 5.3% |
| Jan 2026 | 50.8% | 12.5% | 15.3% | 8.4% | 8.4% | 4.6% |
| Feb 2026 | 50.8% | 12.5% | 15.3% | 8.4% | 8.4% | 4.6% |
| Mar 2026 | 48.1% | 14.5% | 14.5% | 7.9% | 9.7% | 5.3% |
| Apr 2026 | 49.9% | 15% | 12.3% | 8.2% | 10.1% | 4.5% |
| May 2026 | 53.9% | 10.8% | 10.8% | 7.2% | 13.2% | 4% |
| Jun 2026 | 49.5% | 14.9% | 14.9% | 8.1% | 8.1% | 4.5% |
| Jul 2026 | 53.6% | 13.2% | 13.2% | 7.2% | 8.8% | 3.9% |
| Aug 2026 | 53.6% | 13.2% | 13.2% | 7.2% | 8.8% | 3.9% |
| Sep 2026 | 49.5% | 14.9% | 14.9% | 8.1% | 8.1% | 4.5% |
How has the Symantec and Zscaler comparison changed over the last 12 months?
3 findings
- Zscaler was ahead of Symantec in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Symantec’s share of searches among data loss prevention platforms worldwide moved from 8.6% to 8.1%, and its estimated monthly branded searches moved from 40.5K to 33.1K.
- Across the 12 months ending September 2026, Zscaler’s share of searches among data loss prevention platforms worldwide moved from 52% to 49.5%, and its estimated monthly branded searches moved from 246K to 201K.
How did search popularity change for data loss prevention platforms worldwide in September 2026?
2 changes
In September 2026, Symantec overtook Trellix to rank 4th among data loss prevention platforms worldwide, with 8.1% of the searches.
In September 2026, Zscaler lost share of searches among data loss prevention platforms worldwide, from 53.6% to 49.5%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Symantec’s and Zscaler’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among data loss prevention platforms
Zscaler vs Microsoft Purview: compare search popularity
Zscaler vs Netskope: compare search popularity
Zscaler vs Trellix: compare search popularity- Microsoft Purview vs Netskope: compare search popularity
- Microsoft Purview vs Symantec: compare search popularity
- Microsoft Purview vs Trellix: compare search popularity
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