Alation vs DataHub:Which is more popular by branded search?
In August 2026, DataHub had more branded searches than Alation among data lineage platforms worldwide. DataHub was estimated to have 49.5K branded searches compared to Alation’s 12.1K, and held a 38.4% Share of Search versus Alation’s 9.4%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Alation or DataHub?
Compare the catalogues that map how data moves. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for DataHub, Alation. The figures are in the table below the chart.
View monthly share of search table
| Month | DataHub | Atlan | Collibra | OpenMetadata | Alation |
|---|---|---|---|---|---|
| Oct 2025 | 37% | 20.2% | 20.2% | 13.5% | 9% |
| Nov 2025 | 32.4% | 21.7% | 21.7% | 14.5% | 9.7% |
| Dec 2025 | 32.4% | 21.7% | 21.7% | 14.5% | 9.7% |
| Jan 2026 | 32.4% | 21.7% | 21.7% | 14.5% | 9.7% |
| Feb 2026 | 39.9% | 17.9% | 17.9% | 14.6% | 9.8% |
| Mar 2026 | 35.9% | 19.6% | 19.6% | 16.1% | 8.8% |
| Apr 2026 | 37.2% | 20.4% | 16.7% | 16.7% | 9.1% |
| May 2026 | 39% | 21.4% | 17.5% | 14.3% | 7.8% |
| Jun 2026 | 39.3% | 17.6% | 17.6% | 17.6% | 7.9% |
| Jul 2026 | 40.6% | 18.2% | 18.2% | 14.8% | 8.1% |
| Aug 2026 | 38.4% | 21% | 17.2% | 14% | 9.4% |
| Sep 2026 | — | — | — | — | — |
How has the Alation and DataHub comparison changed over the last 12 months?
3 findings
- DataHub was ahead of Alation in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Alation’s estimated Share of Search among data lineage platforms worldwide moved from 9% to 9.4%, and its estimated monthly branded searches held steady at 12.1K.
- Across the 11 months ending August 2026, DataHub’s estimated Share of Search among data lineage platforms worldwide moved from 37% to 38.4%, and its estimated monthly branded searches held steady at 49.5K.
How did search popularity change for data lineage platforms worldwide in August 2026?
2 changes
In August 2026, Alation gained estimated Share of Search among data lineage platforms worldwide, from 8.1% to 9.4%.
In August 2026, DataHub lost estimated Share of Search among data lineage platforms worldwide, from 40.6% to 38.4%.
How each brand is measured
Brandwave collects information about searches that people make online using Alation’s and DataHub’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
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