Brandwave

Airbyte vs Fivetran:Which is searched more?

In September 2026, Fivetran had more branded searches than Airbyte among data integration and ETL tools worldwide. Fivetran was estimated to have 49.5K branded searches compared to Airbyte’s 22.2K, and held a 56.2% Share of Search versus Airbyte’s 25.2%. These are worldwide searches for English-language branded terms.

Share of Search among data integration and ETL tools worldwide in September 2026Which is more popular in search, Airbyte or Fivetran?
Airbyte25.2%22.2K searches
vs
Fivetran56.2%49.5K searches

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Which is more popular in search, Airbyte or Fivetran?

Compare the data integration and etl tools people choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Airbyte and Fivetran among data integration and ETL tools worldwide, by month

Share of Search by month for Fivetran, Airbyte. The figures are in the table below the chart.

View monthly share of search table
MonthFivetranAirbyteTalendStitch
Oct 202551.2%28%18.8%2%
Nov 202546.2%30.9%20.7%2.2%
Dec 202544.2%29.6%24.2%2.1%
Jan 202646.4%31%20.8%1.8%
Feb 202646.2%30.9%20.7%2.2%
Mar 202646.2%30.9%20.7%2.2%
Apr 202648.2%32.3%17.6%1.9%
May 202651.2%28.1%18.7%2%
Jun 202651.2%28.1%18.7%2%
Jul 202648.2%32.3%17.6%1.9%
Aug 202651.4%28.2%18.8%1.6%
Sep 202656.2%25.2%16.8%1.8%

How has the Airbyte and Fivetran comparison changed over the last 12 months?

How did search popularity change for data integration and ETL tools worldwide in September 2026?

  1. In September 2026, Fivetran gained estimated Share of Search among data integration and ETL tools worldwide, from 51.4% to 56.2%.

  2. In September 2026, Airbyte lost estimated Share of Search among data integration and ETL tools worldwide, from 28.2% to 25.2%.

Other head-to-heads among data integration and ETL tools

How each brand is measured

Brandwave collects information about searches that people make online using Airbyte’s and Fivetran’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Airbyte

1 branded search term

  • airbyte

Fivetran

1 branded search term

  • fivetran

How the Brand Demand Index is measured

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