Customer retention platforms:Which brands are most popular in search?
In August 2026, Catalyst was the most searched among customer retention platforms worldwide, with an estimated 450K branded searches and 93.1% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.
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Share of SearchLeaderboard
Compare the platforms used to reduce customer churn. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Catalyst, Gainsight, Vitally. The figures are in the table below the chart.
View monthly share of search table
| Month | Catalyst | Gainsight | Vitally | ChurnZero | Custify |
|---|---|---|---|---|---|
| Oct 2025 | 93.9% | 3.8% | 1.1% | 0.92% | 0.27% |
| Nov 2025 | 90.3% | 6.6% | 1.6% | 1.1% | 0.32% |
| Dec 2025 | 91.8% | 4.5% | 2.5% | 0.9% | 0.27% |
| Jan 2026 | 94.7% | 3.1% | 0.95% | 0.93% | 0.28% |
| Feb 2026 | 93.1% | 3.1% | 2.5% | 1.1% | 0.21% |
| Mar 2026 | 93.5% | 3.1% | 2.1% | 1.1% | 0.27% |
| Apr 2026 | 93.1% | 3.1% | 2.5% | 1.1% | 0.21% |
| May 2026 | 93.8% | 2.5% | 2.5% | 0.92% | 0.21% |
| Jun 2026 | 92.3% | 4.6% | 2% | 0.9% | 0.21% |
| Jul 2026 | 94.1% | 3.8% | 0.75% | 1.1% | 0.26% |
| Aug 2026 | 93.1% | 3.7% | 2.1% | 0.91% | 0.21% |
| Sep 2026 | — | — | — | — | — |
This month’s ranking, August 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 93.1% | 450K | +22.3% | -1 points | |
| 2, held 2nd | 3.7% | 18.1K | +22.3% | 0 points | |
| 3, moved from 4th to 3rd | 2.1% | 10K | +239.1% | +1.3 pointsmoved from 4th to 3rd | |
| 4, moved from 3rd to 4th | 0.91% | 4.4K | 0% | -0.2 pointsmoved from 3rd to 4th | |
| 5, held 5th | 0.21% | 1K | +1% | 0 points |
1.
Catalyst93.1%
Held 1st. 450K estimated branded searches, +22.3% vs prior month. Share -1 points.
3.7%
Held 2nd. 18.1K estimated branded searches, +22.3% vs prior month. Share 0 points.
3.
Vitally2.1%
Moved from 4th to 3rd. 10K estimated branded searches, +239.1% vs prior month. Share +1.3 points.
0.91%
Moved from 3rd to 4th. 4.4K estimated branded searches, 0% vs prior month. Share -0.2 points.
5.
Custify0.21%
Held 5th. 1K estimated branded searches, +1% vs prior month. Share 0 points.
Compare search popularity between leading brands
Which brand is most popular in search among customer retention platforms worldwide?
5 brands
In August 2026, Catalyst was the most searched among customer retention platforms worldwide, with an estimated 450K branded searches and 93.1% estimated Share of Search within this set. Gainsight is in 2nd place, 89.3 percentage points behind at 3.7% Share of Search.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
| Catalyst | 93.9% → 93.1% | 94.7%Jan 2026 | 90.3%Nov 2025 | 1st |
 Gainsight | 3.8% → 3.7% | 6.6%Nov 2025 | 2.5%May 2026 | 2nd |
| Vitally | 1.1% → 2.1% | 2.5%Feb 2026 | 0.75%Jul 2026 | 3rd |
 ChurnZero | 0.92% → 0.91% | 1.1%Jul 2026 | 0.9%Dec 2025 | 4th |
| Custify | 0.27% → 0.21% | 0.32%Nov 2025 | 0.21%Jun 2026 | 5th |
Each finding as a sentence
- Across the 11 months ending August 2026, Catalyst’s estimated Share of Search among customer retention platforms worldwide decreased from 93.9% to 93.1%.
- Across the 11 months ending August 2026, Vitally’s estimated Share of Search among customer retention platforms worldwide increased from 1.1% to 2.1%.
- Across the 11 months ending August 2026, Catalyst’s estimated Share of Search among customer retention platforms worldwide peaked at 94.7% in January 2026 and was lowest at 90.3% in November 2025.
- Across the 11 months ending August 2026, Gainsight’s estimated Share of Search among customer retention platforms worldwide peaked at 6.6% in November 2025 and was lowest at 2.5% in May 2026.
- Across the 11 months ending August 2026, Vitally’s estimated Share of Search among customer retention platforms worldwide peaked at 2.5% in February 2026 and was lowest at 0.75% in July 2026.
- Across the 11 months ending August 2026, Gainsight, ChurnZero and Custify held steady: their estimated Share of Search among customer retention platforms worldwide each moved less than 0.5 percentage points.
How did search popularity change for customer retention platforms worldwide in August 2026?
5 changes
In August 2026, Vitally overtook ChurnZero to rank 3rd among customer retention platforms worldwide, at 2.1%.
In August 2026, Catalyst lost estimated Share of Search among customer retention platforms worldwide, from 94.1% to 93.1%.
Estimated monthly branded searches for Custify worldwide fell 37.3% over 11 measured months, from 1.6K to 1K in August 2026.
Estimated monthly branded searches for ChurnZero worldwide fell 18.5% over 11 measured months, from 5.4K to 4.4K in August 2026.
Estimated monthly branded searches for Gainsight worldwide fell 18.5% over 11 measured months, from 22.2K to 18.1K in August 2026.
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