Insider vs Klaviyo:Which is more popular by branded search?
In August 2026, Klaviyo had more branded searches than Insider among customer marketing platforms worldwide. Klaviyo was estimated to have 315K branded searches compared to Insider’s 170, and held a 74.3% Share of Search versus Insider’s 0.04%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Insider or Klaviyo?
Compare the platforms used to grow existing accounts. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Klaviyo, Insider. The figures are in the table below the chart.
View monthly share of search table
| Month | Klaviyo | Braze | Customer.io | Iterable | Insider |
|---|---|---|---|---|---|
| Oct 2025 | 70.9% | 25.9% | 2.9% | 0.22% | 0.09% |
| Nov 2025 | 71.3% | 26% | 2.4% | 0.19% | 0.09% |
| Dec 2025 | 70.8% | 26% | 2.9% | 0.22% | 0.11% |
| Jan 2026 | 70.8% | 26% | 2.9% | 0.23% | 0.09% |
| Feb 2026 | 70.9% | 25.9% | 2.9% | 0.19% | 0.07% |
| Mar 2026 | 70.9% | 25.8% | 2.9% | 0.24% | 0.09% |
| Apr 2026 | 71% | 25.8% | 2.9% | 0.2% | 0.07% |
| May 2026 | 71.5% | 25.4% | 2.9% | 0.23% | 0.05% |
| Jun 2026 | 71% | 25.8% | 2.9% | 0.22% | 0.06% |
| Jul 2026 | 74.2% | 22.5% | 3.1% | 0.2% | 0.05% |
| Aug 2026 | 74.3% | 22.4% | 3% | 0.19% | 0.04% |
| Sep 2026 | — | — | — | — | — |
How has the Insider and Klaviyo comparison changed over the last 12 months?
3 findings
- Klaviyo was ahead of Insider in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Insider’s estimated Share of Search among customer marketing platforms worldwide moved from 0.09% to 0.04%, and its estimated monthly branded searches moved from 390 to 170.
- Across the 11 months ending August 2026, Klaviyo’s estimated Share of Search among customer marketing platforms worldwide moved from 70.9% to 74.3%, and its estimated monthly branded searches moved from 319K to 315K.
How did search popularity change for customer marketing platforms worldwide in August 2026?
1 change
Estimated monthly branded searches for Insider worldwide fell 56.4% over 11 measured months, from 390 to 170 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Insider’s and Klaviyo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.