Brandwave

Braze vs Klaviyo:Which is more popular by branded search?

In August 2026, Klaviyo had more branded searches than Braze among customer marketing platforms worldwide. Klaviyo was estimated to have 315K branded searches compared to Braze’s 95.1K, and held a 74.3% Share of Search versus Braze’s 22.4%. These are worldwide searches for English-language branded terms.

Share of Search among customer marketing platforms worldwide in August 2026Which is more popular in search, Braze or Klaviyo?
Braze22.4%95.1K searches
vs
Klaviyo74.3%315K searches
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Which is more popular in search, Braze or Klaviyo?

Compare the platforms used to grow existing accounts. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Braze and Klaviyo among customer marketing platforms worldwide, by month

Share of Search by month for Klaviyo, Braze. The figures are in the table below the chart.

View monthly share of search table
MonthKlaviyoBrazeCustomer.ioIterableInsider
Oct 202570.9%25.9%2.9%0.22%0.09%
Nov 202571.3%26%2.4%0.19%0.09%
Dec 202570.8%26%2.9%0.22%0.11%
Jan 202670.8%26%2.9%0.23%0.09%
Feb 202670.9%25.9%2.9%0.19%0.07%
Mar 202670.9%25.8%2.9%0.24%0.09%
Apr 202671%25.8%2.9%0.2%0.07%
May 202671.5%25.4%2.9%0.23%0.05%
Jun 202671%25.8%2.9%0.22%0.06%
Jul 202674.2%22.5%3.1%0.2%0.05%
Aug 202674.3%22.4%3%0.19%0.04%
Sep 2026—————

How has the Braze and Klaviyo comparison changed over the last 12 months?

  • Klaviyo was ahead of Braze in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, Braze’s estimated Share of Search among customer marketing platforms worldwide moved from 25.9% to 22.4%, and its estimated monthly branded searches moved from 116K to 95.1K.
  • Across the 11 months ending August 2026, Klaviyo’s estimated Share of Search among customer marketing platforms worldwide moved from 70.9% to 74.3%, and its estimated monthly branded searches moved from 319K to 315K.

How did search popularity change for customer marketing platforms worldwide in August 2026?

  1. Estimated monthly branded searches for Braze worldwide fell 18.3% over 11 measured months, from 116K to 95.1K in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Braze’s and Klaviyo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Braze

10 branded search terms

  • braze
  • braze app
  • braze com
  • braze crm
  • braze customer engagement platform
  • braze email
  • braze marketing
  • braze platform
  • braze pricing
  • braze software

Klaviyo

12 branded search terms

  • klaviyo
  • klaviyo app
  • klaviyo cost
  • klaviyo crm
  • klaviyo email
  • klaviyo email marketing
  • klaviyo marketing
  • klaviyo plan
  • klaviyo pricing
  • klaviyo sms
  • klaviyo whatsapp
  • klaviyocom

How the Brand Demand Index is measured

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