Brandwave

Maruchan vs Samyang:Which is searched more?

In September 2026, Maruchan had more branded searches than Samyang among cup noodles brands worldwide. Maruchan was estimated to have 74K branded searches compared to Samyang’s 22.2K, and held an 8.3% Share of Search versus Samyang’s 2.5%. These are worldwide searches for English-language branded terms.

Share of Search among cup noodles brands worldwide in September 2026Which is more popular in search, Maruchan or Samyang?
Maruchan8.3%74K searches
vs
Samyang2.5%22.2K searches

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Which is more popular in search, Maruchan or Samyang?

Compare the cup noodles brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Maruchan and Samyang among cup noodles brands worldwide, by month

Share of Search by month for Maruchan, Samyang. The figures are in the table below the chart.

View monthly share of search table
MonthMaggiIndomieMaruchanNongshimSamyang
Oct 202545.2%36.9%9.1%6.1%2.7%
Nov 202545.2%36.9%9.1%6.1%2.7%
Dec 202545.7%37.4%9.2%5%2.8%
Jan 202649.3%33%9.9%5.4%2.4%
Feb 202649%32.8%9.9%5.4%3%
Mar 202647.7%31.9%7.9%9.6%2.9%
Apr 202644.6%36.5%9%7.3%2.7%
May 202649.3%33%9.9%5.4%2.4%
Jun 202645.2%36.9%9.1%6.1%2.7%
Jul 202644.3%36.2%10.9%6%2.7%
Aug 202648.4%32.4%9.7%6.5%2.9%
Sep 202650.2%33.6%8.3%5.5%2.5%

How has the Maruchan and Samyang comparison changed over the last 12 months?

  • Maruchan was ahead of Samyang in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Maruchan’s estimated Share of Search among cup noodles brands worldwide moved from 9.1% to 8.3%, and its estimated monthly branded searches held steady at 74K.
  • Across the 12 months ending September 2026, Samyang’s estimated Share of Search among cup noodles brands worldwide moved from 2.7% to 2.5%, and its estimated monthly branded searches held steady at 22.2K.

How did search popularity change for cup noodles brands worldwide in September 2026?

  1. In September 2026, Maruchan lost estimated Share of Search among cup noodles brands worldwide, from 9.7% to 8.3%.

Other head-to-heads among cup noodles brands

How each brand is measured

Brandwave collects information about searches that people make online using Maruchan’s and Samyang’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Maruchan

1 branded search term

  • maruchan ramen

Samyang

1 branded search term

  • samyang buldak

How the Brand Demand Index is measured

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Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.