Coinbase Wallet vs Exodus:Which is more popular by branded search?
In August 2026, Coinbase Wallet had more branded searches than Exodus among crypto wallets worldwide. Coinbase Wallet was estimated to have 40.5K branded searches compared to Exodus’ 33.1K, and held a 6.3% Share of Search versus Exodus’ 5.2%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Coinbase Wallet or Exodus?
Compare the wallets people hold cryptocurrency in. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Coinbase Wallet, Exodus. The figures are in the table below the chart.
View monthly share of search table
| Month | MetaMask | Trust Wallet | Ledger | Coinbase Wallet | Exodus |
|---|---|---|---|---|---|
| Oct 2025 | 49.9% | 33.4% | 3% | 8.2% | 5.5% |
| Nov 2025 | 72.8% | 18% | 2.4% | 4.4% | 2.4% |
| Dec 2025 | 45.8% | 37.5% | 4.1% | 7.5% | 5% |
| Jan 2026 | 73.7% | 18.2% | 2% | 3.7% | 2.4% |
| Feb 2026 | 65% | 23.8% | 3.2% | 4.8% | 3.2% |
| Mar 2026 | 45.4% | 37.1% | 5% | 7.5% | 5% |
| Apr 2026 | 46% | 37.6% | 5.1% | 6.2% | 5.1% |
| May 2026 | 70.4% | 21% | 2.3% | 3.5% | 2.8% |
| Jun 2026 | 41.5% | 41.5% | 5.6% | 6.8% | 4.6% |
| Jul 2026 | 42% | 42% | 5.7% | 5.7% | 4.6% |
| Aug 2026 | 38.5% | 38.5% | 11.6% | 6.3% | 5.2% |
| Sep 2026 | — | — | — | — | — |
How has the Coinbase Wallet and Exodus comparison changed over the last 12 months?
3 findings
- Coinbase Wallet was ahead of Exodus in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Coinbase Wallet’s estimated Share of Search among crypto wallets worldwide moved from 8.2% to 6.3%, and its estimated monthly branded searches moved from 90.5K to 40.5K.
- Across the 11 months ending August 2026, Exodus’ estimated Share of Search among crypto wallets worldwide moved from 5.5% to 5.2%, and its estimated monthly branded searches moved from 60.5K to 33.1K.
How did search popularity change for crypto wallets worldwide in August 2026?
3 changes
In August 2026, Ledger overtook Coinbase Wallet to rank 3rd among crypto wallets worldwide, at 11.6%.
In August 2026, Coinbase Wallet gained estimated Share of Search among crypto wallets worldwide, from 5.7% to 6.3%.
In August 2026, Exodus gained estimated Share of Search among crypto wallets worldwide, from 4.6% to 5.2%.
How each brand is measured
Brandwave collects information about searches that people make online using Coinbase Wallet’s and Exodus’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Coinbase Wallet
1 branded search term
- coinbase wallet
Exodus
1 branded search term
- exodus wallet
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.