Brandwave

Crypto tax platforms:Which brands are most popular in search?

In August 2026, Koinly was the most searched among crypto tax platforms worldwide, with an estimated 40.5K branded searches and 61.5% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Koinly61.5%
  2. CoinTracker18.4%
  3. TokenTax12.3%
  4. CoinLedger5.5%
  5. TaxBit2.4%

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Share of SearchLeaderboard

Compare the tools that calculate cryptocurrency tax. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among crypto tax platforms worldwide, by month

Share of Search by month for Koinly, CoinTracker, TokenTax, CoinLedger, TaxBit. The figures are in the table below the chart.

View monthly share of search table
MonthKoinlyCoinTrackerTokenTaxCoinLedgerTaxBit
Oct 202560.6%22.2%6.6%8.1%2.4%
Nov 202555%24.6%9%9%2.6%
Dec 202557%25.6%7.6%7.6%2.2%
Jan 202652.7%28.9%5.8%10.5%2.1%
Feb 202647.2%31.6%5.2%14.1%1.9%
Mar 202648.5%32.4%5.3%11.9%1.9%
Apr 202657.2%25.6%6.3%9.4%1.5%
May 202664.8%19.4%8.6%4.7%2.5%
Jun 202666.1%16.2%10.8%4.8%2.1%
Jul 202659.8%17.9%14.6%5.3%2.4%
Aug 202661.5%18.4%12.3%5.5%2.4%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.Koinly

    61.5%

    Held 1st. 40.5K estimated branded searches, 0% vs prior month. Share +1.6 points.

  2. Held 2nd. 12.1K estimated branded searches, 0% vs prior month. Share +0.5 points.

  3. 3.TokenTax

    12.3%

    Held 3rd. 8.1K estimated branded searches, -18.2% vs prior month. Share -2.3 points.

  4. Held 4th. 3.6K estimated branded searches, 0% vs prior month. Share +0.1 points.

  5. 5.TaxBit

    2.4%

    Held 5th. 1.6K estimated branded searches, 0% vs prior month. Share +0.1 points.

Compare search popularity between leading brands

Which brand is most popular in search among crypto tax platforms worldwide?

In August 2026, Koinly was the most searched among crypto tax platforms worldwide, with an estimated 40.5K branded searches and 61.5% estimated Share of Search within this set. CoinTracker is in 2nd place, 43.1 percentage points behind at 18.4% Share of Search.

Global crypto tax platforms, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Koinly60.6% → 61.5%66.1%Jun 202647.2%Feb 20261st
CoinTracker22.2% → 18.4%32.4%Mar 202616.2%Jun 20262nd
TokenTax6.6% → 12.3%14.6%Jul 20265.2%Feb 20264th → 3rd
CoinLedger8.1% → 5.5%14.1%Feb 20264.7%May 20263rd → 4th
TaxBit2.4%2.6%Nov 20251.5%Apr 20265th

Each finding as a sentence

  • Across the 11 months ending August 2026, Koinly’s estimated Share of Search among crypto tax platforms worldwide increased from 60.6% to 61.5%.
  • Across the 11 months ending August 2026, CoinTracker’s estimated Share of Search among crypto tax platforms worldwide decreased from 22.2% to 18.4%.
  • Across the 11 months ending August 2026, TokenTax’s estimated Share of Search among crypto tax platforms worldwide increased from 6.6% to 12.3%.
  • Across the 11 months ending August 2026, CoinLedger’s estimated Share of Search among crypto tax platforms worldwide decreased from 8.1% to 5.5%.
  • Across the 11 months ending August 2026, Koinly’s estimated Share of Search among crypto tax platforms worldwide peaked at 66.1% in June 2026 and was lowest at 47.2% in February 2026.
  • Across the 11 months ending August 2026, CoinTracker’s estimated Share of Search among crypto tax platforms worldwide peaked at 32.4% in March 2026 and was lowest at 16.2% in June 2026.
  • Across the 11 months ending August 2026, TokenTax’s estimated Share of Search among crypto tax platforms worldwide peaked at 14.6% in July 2026 and was lowest at 5.2% in February 2026.
  • Across the 11 months ending August 2026, CoinLedger’s estimated Share of Search among crypto tax platforms worldwide peaked at 14.1% in February 2026 and was lowest at 4.7% in May 2026.
  • Across the 11 months ending August 2026, TaxBit’s estimated Share of Search among crypto tax platforms worldwide peaked at 2.6% in November 2025 and was lowest at 1.5% in April 2026.
  • Across the 11 months ending August 2026, TokenTax rose from 4th to 3rd among crypto tax platforms worldwide.
  • Across the 11 months ending August 2026, CoinLedger fell from 3rd to 4th among crypto tax platforms worldwide.
  • Across the 11 months ending August 2026, TaxBit held steady: its estimated Share of Search among crypto tax platforms worldwide moved less than 0.5 percentage points.

How did search popularity change for crypto tax platforms worldwide in August 2026?

  1. In August 2026, Koinly gained estimated Share of Search among crypto tax platforms worldwide, from 59.8% to 61.5%.

  2. In August 2026, TokenTax lost estimated Share of Search among crypto tax platforms worldwide, from 14.6% to 12.3%.

  3. CoinLedger’s estimated Share of Search among crypto tax platforms worldwide has gained ground for 3 months in a row, from 4.7% to 5.5% in August 2026.

  4. Estimated monthly branded searches for CoinTracker worldwide fell 45.5% over 11 measured months, from 22.2K to 12.1K in August 2026.

  5. Estimated monthly branded searches for TaxBit worldwide fell 33.3% over 11 measured months, from 2.4K to 1.6K in August 2026.

How the Brand Demand Index is measured

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