Brandwave

CoinTracker vs TokenTax:Which is more popular by branded search?

In August 2026, CoinTracker had more branded searches than TokenTax among crypto tax platforms worldwide. CoinTracker was estimated to have 12.1K branded searches compared to TokenTax’s 8.1K, and held an 18.4% Share of Search versus TokenTax’s 12.3%. These are worldwide searches for English-language branded terms.

Share of Search among crypto tax platforms worldwide in August 2026Which is more popular in search, CoinTracker or TokenTax?
CoinTracker18.4%12.1K searches
vs
TokenTax12.3%8.1K searches

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Which is more popular in search, CoinTracker or TokenTax?

Compare the tools that calculate cryptocurrency tax. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

CoinTracker and TokenTax among crypto tax platforms worldwide, by month

Share of Search by month for CoinTracker, TokenTax. The figures are in the table below the chart.

View monthly share of search table
MonthKoinlyCoinTrackerTokenTaxCoinLedgerTaxBit
Oct 202560.6%22.2%6.6%8.1%2.4%
Nov 202555%24.6%9%9%2.6%
Dec 202557%25.6%7.6%7.6%2.2%
Jan 202652.7%28.9%5.8%10.5%2.1%
Feb 202647.2%31.6%5.2%14.1%1.9%
Mar 202648.5%32.4%5.3%11.9%1.9%
Apr 202657.2%25.6%6.3%9.4%1.5%
May 202664.8%19.4%8.6%4.7%2.5%
Jun 202666.1%16.2%10.8%4.8%2.1%
Jul 202659.8%17.9%14.6%5.3%2.4%
Aug 202661.5%18.4%12.3%5.5%2.4%
Sep 2026—————

How has the CoinTracker and TokenTax comparison changed over the last 12 months?

  • CoinTracker was ahead of TokenTax in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, CoinTracker’s estimated Share of Search among crypto tax platforms worldwide moved from 22.2% to 18.4%, and its estimated monthly branded searches moved from 22.2K to 12.1K.
  • Across the 11 months ending August 2026, TokenTax’s estimated Share of Search among crypto tax platforms worldwide moved from 6.6% to 12.3%, and its estimated monthly branded searches moved from 6.6K to 8.1K.

How did search popularity change for crypto tax platforms worldwide in August 2026?

  1. In August 2026, TokenTax lost estimated Share of Search among crypto tax platforms worldwide, from 14.6% to 12.3%.

  2. Estimated monthly branded searches for CoinTracker worldwide fell 45.5% over 11 measured months, from 22.2K to 12.1K in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using CoinTracker’s and TokenTax’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

CoinTracker

1 branded search term

  • cointracker

TokenTax

1 branded search term

  • tokentax

How the Brand Demand Index is measured

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