Finn Crisp vs Wasa:Which is searched more?
In September 2026, Wasa had more branded searches than Finn Crisp among crispbreads worldwide. Wasa was estimated to have 165K branded searches compared to Finn Crisp’s 27.1K, and held a 78.4% Share of Search versus Finn Crisp’s 12.9%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Finn Crisp or Wasa?
Compare the crispbreads people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Wasa, Finn Crisp. The figures are in the table below the chart.
View monthly share of search table
| Month | Wasa | Finn Crisp | Ryvita | Dr Karg | Peter's Yard | Leksands |
|---|---|---|---|---|---|---|
| Oct 2025 | 80% | 10.8% | 7.2% | 0.78% | 0.48% | 0.78% |
| Nov 2025 | 81.8% | 9% | 7.3% | 0.64% | 0.64% | 0.64% |
| Dec 2025 | 80.7% | 10.8% | 5.9% | 0.6% | 0.96% | 0.96% |
| Jan 2026 | 77.1% | 12.7% | 8.5% | 0.89% | 0.47% | 0.47% |
| Feb 2026 | 80.2% | 10.8% | 7.2% | 0.92% | 0.43% | 0.49% |
| Mar 2026 | 78.3% | 12.9% | 7% | 0.9% | 0.42% | 0.47% |
| Apr 2026 | 80.1% | 10.8% | 7.2% | 0.92% | 0.43% | 0.63% |
| May 2026 | 79.9% | 10.8% | 7.2% | 0.92% | 0.43% | 0.78% |
| Jun 2026 | 80.1% | 10.8% | 7.2% | 0.78% | 0.43% | 0.78% |
| Jul 2026 | 79.9% | 10.8% | 7.2% | 0.92% | 0.43% | 0.78% |
| Aug 2026 | 80.2% | 10.8% | 7.2% | 0.78% | 0.43% | 0.63% |
| Sep 2026 | 78.4% | 12.9% | 7% | 0.9% | 0.48% | 0.34% |
How has the Finn Crisp and Wasa comparison changed over the last 12 months?
3 findings
- Wasa was ahead of Finn Crisp in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Finn Crisp’s estimated Share of Search among crispbreads worldwide moved from 10.8% to 12.9%, and its estimated monthly branded searches moved from 22.2K to 27.1K.
- Across the 12 months ending September 2026, Wasa’s estimated Share of Search among crispbreads worldwide moved from 80% to 78.4%, and its estimated monthly branded searches held steady at 165K.
How did search popularity change for crispbreads worldwide in September 2026?
2 changes
In September 2026, Finn Crisp gained estimated Share of Search among crispbreads worldwide, from 10.8% to 12.9%.
In September 2026, Wasa lost estimated Share of Search among crispbreads worldwide, from 80.2% to 78.4%.
Other head-to-heads among crispbreads
How each brand is measured
Brandwave collects information about searches that people make online using Finn Crisp’s and Wasa’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Finn Crisp
1 branded search term
- finn crisp
Wasa
1 branded search term
- wasa
Put your own brand in this comparison
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