Brandwave

Linktree vs Stan Store:Which is more popular by branded search?

In August 2026, Linktree had more branded searches than Stan Store among creator link in bio tools worldwide. Linktree was estimated to have 1.9M branded searches compared to Stan Store’s 152K, and held an 82.8% Share of Search versus Stan Store’s 6.5%. These are worldwide searches for English-language branded terms.

Share of Search among creator link in bio tools worldwide in August 2026Which is more popular in search, Linktree or Stan Store?
Linktree82.8%1.9M searches
vs
Stan Store6.5%152K searches

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Which is more popular in search, Linktree or Stan Store?

Compare the tools creators collect links with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Linktree and Stan Store among creator link in bio tools worldwide, by month

Share of Search by month for Linktree, Stan Store. The figures are in the table below the chart.

View monthly share of search table
MonthLinktreeBeaconsStan StoreTaplinkKomi
Oct 202586.1%4.6%6.6%2.6%0.01%
Nov 202582.8%6.4%7.7%3.1%0.01%
Dec 202583%6.4%7.4%3.1%<0.01%
Jan 202682.8%6.5%7.7%2.9%0.06%
Feb 202681.2%7.6%7.5%3.6%0.1%
Mar 202682.9%6.4%7.6%3.1%0.1%
Apr 202681.4%7.6%7.7%3.2%0.1%
May 202681.4%7.5%7.7%3.3%0.05%
Jun 202684.2%6.4%6.4%2.9%0.03%
Jul 202684.2%6.3%6.5%3%0.03%
Aug 202682.8%7.8%6.5%2.8%0.03%
Sep 2026—————

How has the Linktree and Stan Store comparison changed over the last 12 months?

How did search popularity change for creator link in bio tools worldwide in August 2026?

  1. In August 2026, Beacons overtook Stan Store to rank 2nd among creator link in bio tools worldwide, at 7.8%.

  2. In August 2026, Linktree lost estimated Share of Search among creator link in bio tools worldwide, from 84.2% to 82.8%.

  3. Estimated monthly branded searches for Stan Store worldwide fell 14.6% over 11 measured months, from 179K to 152K in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Linktree’s and Stan Store’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Linktree

23 branded search terms

  • create a linktree
  • free linktree
  • how to make a linktree
  • link tree
  • linktr ee
  • linktr.ee
  • Linktree
  • linktree app
  • linktree com
  • linktree for instagram
  • linktree for instagram bio
  • linktree for tiktok
  • linktree free
  • linktree free plan
  • linktree instagram
  • linktree link in bio
  • linktree price
  • linktree pricing
  • linktree pro
  • linktree shop
  • linktree website
  • linktree.com
  • what is linktree

Stan Store

15 branded search terms

  • stan creator store
  • stan link in bio
  • Stan Store
  • stan store app
  • stan store free
  • stan store free trial
  • stan store link in bio
  • stan store price
  • stan store pricing
  • stan store uk
  • stan your creator store
  • stan.store
  • stanstore
  • the stan store
  • what is stan store

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

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