CreatorIQ vs Upfluence:Which is more popular?
In September 2026, CreatorIQ had more branded searches than Upfluence among creator database platforms worldwide. CreatorIQ had about 18,100 branded searches, while Upfluence had 14,900. CreatorIQ made up 11.8% of all creator database platform searches we track, and Upfluence accounted for 9.7%. When we asked ChatGPT and Google AI Overviews about creator database platforms, CreatorIQ appeared in three of the four answers and Upfluence in two. CreatorIQ was mentioned before Upfluence in two out of three answers that named either.
Who do people search for more?
CreatorIQ, about 22% more searches than Upfluence
Who does AI mention more?
CreatorIQ, mentioned in 3 of 4 answers, Upfluence in 2
Who does AI recommend more?
CreatorIQ, named ahead of Upfluence in 2 of 3 answers
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Top creator database platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, CreatorIQ was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Upfluence was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. CreatorIQ was listed before Upfluence in two out of three answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Modash1st
HypeAuditor2nd- CreatorIQ3rd
Collabstr4th
Upfluence5th
Heepsy6th
Fohr–
SocialBook–
CreatorDB–
Roster–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Modash4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- HypeAuditor4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Collabstr3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- CreatorIQ3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Upfluence2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Heepsy2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Fohr0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- SocialBook0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- CreatorDB0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Roster0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about creator database platforms
4 answers
Asked ChatGPT
“Which creator database should I use?”
Asked ChatGPT
“What are the best creator databases?”
Asked ChatGPT
“What's the best creator database for finding creators?”
Searched Google, AI Overview
“creator database”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“influencer database”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is CreatorIQ or Upfluence more popular in search?
This chart shows how often people search Google for CreatorIQ and Upfluence by name. Each line represents a brand's share of searches for all ten creator database platforms we track, month by month, from English-language searches worldwide.
Share of searches by month for CreatorIQ, Upfluence. The figures are in the table below the chart.
View monthly share of searches table
| Month | Modash | HypeAuditor | Collabstr | CreatorIQ | Upfluence | Fohr | Heepsy | SocialBook | CreatorDB | Roster |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 17.3% | 25.5% | 17% | 14% | 14% | 2.8% | 6.2% | 2.3% | 0.67% | 0.25% |
| Nov 2025 | 19.3% | 28.3% | 15.5% | 10.3% | 15.6% | 2.1% | 5.7% | 2.5% | 0.57% | 0.22% |
| Dec 2025 | 21.5% | 25.8% | 17.3% | 9.4% | 14.3% | 2.8% | 5.2% | 2.8% | 0.56% | 0.31% |
| Jan 2026 | 25.1% | 24.8% | 16.6% | 9.1% | 13.9% | 2.7% | 5% | 2.2% | 0.5% | 0.3% |
| Feb 2026 | 21.7% | 26.1% | 17.4% | 9.5% | 14.8% | 2.8% | 5.2% | 1.5% | 0.46% | 0.31% |
| Mar 2026 | 25.2% | 24.7% | 16.5% | 9% | 14% | 3.3% | 4.9% | 1.4% | 0.5% | 0.5% |
| Apr 2026 | 24.9% | 24.3% | 16.3% | 8.9% | 15.5% | 2.7% | 4.9% | 1.8% | 0.49% | 0.35% |
| May 2026 | 27.7% | 27.1% | 14.8% | 9.9% | 10.6% | 3% | 4.4% | 1.6% | 0.55% | 0.32% |
| Jun 2026 | 26.8% | 21.4% | 17.5% | 11.7% | 11.8% | 3.5% | 4.3% | 1.9% | 0.84% | 0.31% |
| Jul 2026 | 29.6% | 19.5% | 19.5% | 10.6% | 10.7% | 3.2% | 3.9% | 1.7% | 0.94% | 0.35% |
| Aug 2026 | 26.1% | 20.9% | 20.9% | 11.4% | 9.5% | 3.4% | 4.2% | 1.8% | 1.2% | 0.63% |
| Sep 2026 | 26.9% | 21.6% | 17.7% | 11.8% | 9.7% | 4.3% | 4.3% | 1.9% | 1.2% | 0.65% |
How has the CreatorIQ and Upfluence comparison changed over the last 12 months?
3 findings
- The lead changed hands once in the 12 months ending September 2026: CreatorIQ took it in August 2026.
- Across the 12 months ending September 2026, CreatorIQ’s share of searches among creator database platforms worldwide moved from 14% to 11.8%, and its estimated monthly branded searches moved from 27.1K to 18.1K.
- Across the 12 months ending September 2026, Upfluence’s share of searches among creator database platforms worldwide moved from 14% to 9.7%, and its estimated monthly branded searches moved from 27.2K to 14.9K.
How did search popularity change for creator database platforms worldwide in September 2026?
2 changes
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using CreatorIQ’s and Upfluence’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among creator database platforms
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