PROS vs Tacton:Which is more popular?
In September 2026, Tacton had more branded searches than PROS among CPQ platforms worldwide. Tacton had about 2,400 branded searches, while PROS had 330. Tacton made up 43.4% of all CPQ platform searches we track, and PROS accounted for 6%. When we asked ChatGPT and Google AI Overviews about CPQ platforms, Tacton appeared in three of the five answers and PROS in one. Tacton was mentioned before PROS in every answer that named either.
Who do people search for more?
Tacton, about 7 searches for every 1 for PROS
Who does AI mention more?
Tacton, mentioned in 3 of 5 answers, PROS in 1
Who does AI recommend more?
Tacton, named ahead of PROS in 3 of 3 answers
Follow PROS vs Tacton and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top CPQ platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Tacton was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. PROS was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Tacton was listed before PROS in every answer that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Conga1st
DealHub2nd
Oracle CPQ3rd- Tacton4th
PROS5th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Oracle CPQ5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Conga5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- DealHub5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Tacton3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- PROS1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about CPQ platforms
5 answers
Asked ChatGPT
“Which CPQ platform should I use?”
Asked ChatGPT
“What are the best CPQ platforms?”
Asked ChatGPT
“What's the best CPQ platform for a sales team?”
Searched Google, AI Overview
“cpq platforms”
Searched Google, AI Overview
“best cpq software”
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is PROS or Tacton more popular in search?
This chart shows how often people search Google for PROS and Tacton by name. Each line represents a brand's share of searches for all five CPQ platforms we track, month by month, from English-language searches worldwide.
Share of searches by month for Tacton, PROS. The figures are in the table below the chart.
View monthly share of searches table
| Month | Tacton | Oracle CPQ | Conga | PROS | DealHub |
|---|---|---|---|---|---|
| Oct 2025 | 41.3% | 27% | 18.5% | 8.7% | 4.6% |
| Nov 2025 | 41% | 32.5% | 15% | 7% | 4.4% |
| Dec 2025 | 38.3% | 32.3% | 14.5% | 8.5% | 6.5% |
| Jan 2026 | 41.2% | 32.6% | 12.3% | 7.2% | 6.7% |
| Feb 2026 | 36.6% | 36.6% | 13.4% | 7.5% | 5.9% |
| Mar 2026 | 36% | 36% | 13.2% | 7.5% | 7.2% |
| Apr 2026 | 40.2% | 31.8% | 14.7% | 6.7% | 6.5% |
| May 2026 | 41.8% | 33.1% | 12.5% | 5.7% | 6.8% |
| Jun 2026 | 37.2% | 37.2% | 14.1% | 5.3% | 6.3% |
| Jul 2026 | 43.4% | 28.9% | 15.9% | 6% | 5.8% |
| Aug 2026 | 44.7% | 29.8% | 13.4% | 6.1% | 6% |
| Sep 2026 | 43.4% | 28.9% | 15.9% | 6% | 5.8% |
How has the PROS and Tacton comparison changed over the last 12 months?
3 findings
- Tacton was ahead of PROS in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, PROS’s share of searches among CPQ platforms worldwide moved from 8.7% to 6%, and its estimated monthly branded searches moved from 610 to 330.
- Across the 12 months ending September 2026, Tacton’s share of searches among CPQ platforms worldwide moved from 41.3% to 43.4%, and its estimated monthly branded searches moved from 2.9K to 2.4K.
How did search popularity change for CPQ platforms worldwide in September 2026?
2 changes
In September 2026, Tacton lost share of searches among CPQ platforms worldwide, from 44.7% to 43.4%.
Estimated monthly branded searches for PROS worldwide fell 45.9% over 12 measured months, from 610 to 330 in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using PROS’s and Tacton’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among CPQ platforms
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.