Brandwave

Oracle CPQ vs Tacton:Which is searched more?

In September 2026, Tacton had more branded searches than Oracle CPQ among CPQ platforms worldwide. Tacton had about 2,400 branded searches, while Oracle CPQ had 1,600. Tacton made up 43.4% of all CPQ platform searches we track, and Oracle CPQ accounted for 28.9%. These are worldwide searches for English-language branded terms.

Share of searches among CPQ platforms worldwide in September 2026Is Oracle CPQ or Tacton more popular in search?
Oracle CPQ28.9%1.6K searches
vs
Tacton43.4%2.4K searches

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Is Oracle CPQ or Tacton more popular in search?

Compare the platforms used to configure and price quotes. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Oracle CPQ and Tacton among CPQ platforms worldwide, by month

Share of searches by month for Tacton, Oracle CPQ. The figures are in the table below the chart.

View monthly share of searches table
MonthTactonOracle CPQCongaPROSDealHub
Oct 202541.3%27%18.5%8.7%4.6%
Nov 202541%32.5%15%7%4.4%
Dec 202538.3%32.3%14.5%8.5%6.5%
Jan 202641.2%32.6%12.3%7.2%6.7%
Feb 202636.6%36.6%13.4%7.5%5.9%
Mar 202636%36%13.2%7.5%7.2%
Apr 202640.2%31.8%14.7%6.7%6.5%
May 202641.8%33.1%12.5%5.7%6.8%
Jun 202637.2%37.2%14.1%5.3%6.3%
Jul 202643.4%28.9%15.9%6%5.8%
Aug 202644.7%29.8%13.4%6.1%6%
Sep 202643.4%28.9%15.9%6%5.8%

How has the Oracle CPQ and Tacton comparison changed over the last 12 months?

3 findings
  • Tacton was ahead of Oracle CPQ in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Oracle CPQ’s share of searches among CPQ platforms worldwide moved from 27% to 28.9%, and its estimated monthly branded searches moved from 1.9K to 1.6K.
  • Across the 12 months ending September 2026, Tacton’s share of searches among CPQ platforms worldwide moved from 41.3% to 43.4%, and its estimated monthly branded searches moved from 2.9K to 2.4K.

How did search popularity change for CPQ platforms worldwide in September 2026?

2 changes
  1. In September 2026, Tacton lost share of searches among CPQ platforms worldwide, from 44.7% to 43.4%.

  2. In September 2026, Oracle CPQ lost share of searches among CPQ platforms worldwide, from 29.8% to 28.9%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Oracle CPQ’s and Tacton’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Oracle CPQ

1 branded search term

  • oracle cpq

Tacton

1 branded search term

  • tacton

How the Brand Demand Index is measured

Other head-to-heads among CPQ platforms

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