Conga vs Tacton:Which is more popular?
In September 2026, Tacton had more branded searches than Conga among CPQ platforms worldwide. Tacton had about 2,400 branded searches, while Conga had 880. Tacton made up 43.4% of all CPQ platform searches we track, and Conga accounted for 15.9%. When we asked ChatGPT and Google AI Overviews about CPQ platforms, Conga appeared in all five answers and Tacton in three. Conga was mentioned before Tacton in every answer.
Who do people search for more?
Tacton, about 3 searches for every 1 for Conga
Who does AI mention more?
Conga, mentioned in every answer we collected
Who does AI recommend more?
Conga, named ahead of Tacton in every answer
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Top CPQ platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Conga appeared in all five answers. Tacton was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Conga was listed before Tacton in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Conga1st
DealHub2nd
Oracle CPQ3rd- Tacton4th
PROS5th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Oracle CPQ5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Conga5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- DealHub5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Tacton3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- PROS1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about CPQ platforms
5 answers
Asked ChatGPT
“Which CPQ platform should I use?”
Asked ChatGPT
“What are the best CPQ platforms?”
Asked ChatGPT
“What's the best CPQ platform for a sales team?”
Searched Google, AI Overview
“cpq platforms”
Searched Google, AI Overview
“best cpq software”
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Conga or Tacton more popular in search?
This chart shows how often people search Google for Conga and Tacton by name. Each line represents a brand's share of searches for all five CPQ platforms we track, month by month, from English-language searches worldwide.
Share of searches by month for Tacton, Conga. The figures are in the table below the chart.
View monthly share of searches table
| Month | Tacton | Oracle CPQ | Conga | PROS | DealHub |
|---|---|---|---|---|---|
| Oct 2025 | 41.3% | 27% | 18.5% | 8.7% | 4.6% |
| Nov 2025 | 41% | 32.5% | 15% | 7% | 4.4% |
| Dec 2025 | 38.3% | 32.3% | 14.5% | 8.5% | 6.5% |
| Jan 2026 | 41.2% | 32.6% | 12.3% | 7.2% | 6.7% |
| Feb 2026 | 36.6% | 36.6% | 13.4% | 7.5% | 5.9% |
| Mar 2026 | 36% | 36% | 13.2% | 7.5% | 7.2% |
| Apr 2026 | 40.2% | 31.8% | 14.7% | 6.7% | 6.5% |
| May 2026 | 41.8% | 33.1% | 12.5% | 5.7% | 6.8% |
| Jun 2026 | 37.2% | 37.2% | 14.1% | 5.3% | 6.3% |
| Jul 2026 | 43.4% | 28.9% | 15.9% | 6% | 5.8% |
| Aug 2026 | 44.7% | 29.8% | 13.4% | 6.1% | 6% |
| Sep 2026 | 43.4% | 28.9% | 15.9% | 6% | 5.8% |
How has the Conga and Tacton comparison changed over the last 12 months?
3 findings
- Tacton was ahead of Conga in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Conga’s share of searches among CPQ platforms worldwide moved from 18.5% to 15.9%, and its estimated monthly branded searches moved from 1.3K to 880.
- Across the 12 months ending September 2026, Tacton’s share of searches among CPQ platforms worldwide moved from 41.3% to 43.4%, and its estimated monthly branded searches moved from 2.9K to 2.4K.
How did search popularity change for CPQ platforms worldwide in September 2026?
2 changes
In September 2026, Conga gained share of searches among CPQ platforms worldwide, from 13.4% to 15.9%.
In September 2026, Tacton lost share of searches among CPQ platforms worldwide, from 44.7% to 43.4%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Conga’s and Tacton’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among CPQ platforms
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