Hermès vs UPS:Which is more popular?
In September 2026, UPS had more branded searches than Hermès among courier services worldwide. UPS had about 9.1 million branded searches, while Hermès had 4.1 million. UPS made up 23.4% of all courier service searches we track, and Hermès accounted for 10.5%. When we asked ChatGPT and Google AI Overviews about courier services, UPS appeared in all four answers and Hermès in none.
Who do people search for more?
UPS, about 2 searches for every 1 for Hermès
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Top courier services in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, UPS appeared in all four answers. Hermès did not appear in any of the four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- UPS4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
USPS4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
FedEx4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
DHL3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Hermès0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Evri0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Yodel0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about courier services
4 answers
Asked ChatGPT
“Which courier service should I use?”
Asked ChatGPT
“What are the best courier services?”
Asked ChatGPT
“What's the best courier service for sending parcels?”
Searched Google, AI Overview
“courier services”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“international courier services”
Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.
Is Hermès or UPS more popular in search?
This chart shows how often people search Google for Hermès and UPS by name. Each line represents a brand's share of searches for all seven courier services we track, month by month, from English-language searches worldwide.
Share of searches by month for UPS, Hermès. The figures are in the table below the chart.
View monthly share of searches table
| Month | DHL | UPS | USPS | FedEx | Hermès | Evri | Yodel |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 23.4% | 23.4% | 23.4% | 19.3% | 10.5% | <0.01% | 0.02% |
| Nov 2025 | 24.4% | 24.4% | 20.1% | 20.1% | 11% | <0.01% | 0.02% |
| Dec 2025 | 24.5% | 20% | 24.5% | 20% | 11% | <0.01% | 0.02% |
| Jan 2026 | 23.4% | 23.4% | 23.4% | 19.3% | 10.5% | <0.01% | 0.01% |
| Feb 2026 | 23.4% | 23.4% | 23.4% | 19.2% | 10.5% | <0.01% | 0.01% |
| Mar 2026 | 24.4% | 20.1% | 24.4% | 20.1% | 11% | <0.01% | 0.01% |
| Apr 2026 | 22.9% | 22.9% | 22.9% | 18.7% | 12.5% | <0.01% | 0.02% |
| May 2026 | 22.9% | 22.9% | 22.9% | 18.7% | 12.5% | <0.01% | 0.02% |
| Jun 2026 | 22.9% | 22.9% | 22.9% | 18.7% | 12.5% | <0.01% | 0.01% |
| Jul 2026 | 22.9% | 22.9% | 22.9% | 18.7% | 12.5% | <0.01% | <0.01% |
| Aug 2026 | 22.9% | 22.9% | 22.9% | 18.7% | 12.5% | <0.01% | <0.01% |
| Sep 2026 | 23.4% | 23.4% | 23.4% | 19.2% | 10.5% | <0.01% | <0.01% |
How has the Hermès and UPS comparison changed over the last 12 months?
3 findings
- UPS was ahead of Hermès in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Hermès’ share of searches among courier services worldwide held steady at 10.5%, and its estimated monthly branded searches moved from 5M to 4.1M.
- Across the 12 months ending September 2026, UPS’s share of searches among courier services worldwide held steady at 23.4%, and its estimated monthly branded searches moved from 11.1M to 9.1M.
How did search popularity change for courier services worldwide in September 2026?
2 changes
In September 2026, UPS gained share of searches among courier services worldwide, from 22.9% to 23.4%.
In September 2026, Hermès lost share of searches among courier services worldwide, from 12.5% to 10.5%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Hermès’ and UPS’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among courier services
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